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MARKETING
STRATEGY
5K PC to bridge the digital divide
IN two weeks' time, the marketing strategy for a new PC, which costs a little over around Rs 5,000, should be ready. Two companies - Via Technologies and NetCore (promoted by Mr Rajesh Jain of the India World fame) are jointly making this ...
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NEW PRODUCTS & SERVICES
GM India to launch 3 new vehicles
GENERAL Motors India Pvt. Ltd is hopeful of selling 50,000 vehicles in 2005. The automobile major, that sold 8,600 Opel-series cars in 2002, hopes to sell between 18,000 and 20,000 in 2003. Stating this at a press conference held here today to ...
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Brand Quest
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