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MARKETING
STRATEGY
Channels wooing big advertisers
"There is nothing called channel loyalty. It's all about striking attractive deals.''
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As `AC Black' ads go off air, Jagatjit mulls legal option
RADICO Khaitan's `yeti' or snowman's dance in its `Special Appointment' apple juice commercial may bring a smile to your face, every time it is aired on television at regular intervals during the World Cup telecast. However, a section of the ...
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NEW PRODUCTS & SERVICES
Bajaj Caliber 115 launched
Brand Quest
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Top Stories
To check MNC invasion in domestic fields — Pesticide makers draft `molecular plan'
Economic Survey : Draw lessons from it for Budget-making
SEBI relief to SE subsidiaries on turnover fee
`Not in race for cutting home loan rates' — Mr B. Vasanthan, CMD, Andhra Bank
Repeal of sick industrial cos Act may become reality soon
In Focus
Run-up to Budget
Kelkar Report
Bottled water: How safe is it?
Telecom Competition
Oil PSUs: Disinvestment dilemma
Housing Fin. rate war: Bonanza for consumers!
NPAs in Banking
In Depth
Simple Economics
Consumer Notes
Tax Talk
The Brahmananda collections
NRIs & Investment Avenues
Corporate Governance
Gold: Still the winner?
Cars: Always a beauty
Books and Reviews
Looking back
Mar. 2-Mar. 8
As cricket wins, other channels go for a toss
Smokescreen for tobacco cos?
War clouds get advertisers nervous
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