The Hindu Business Line : Tuesday, March 04, 2003

Apollo to roll out truck tyres designed for southern roads
IN a bid to bolster its position in the South, tyre manufacturer Apollo Tyres Ltd is planning variants of its truck tyres specially developed for the region. "The southern market is very different from other regions. The customer there does ... More

Honda Siel cuts prices
HONDA Siel Cars India has reduced the prices of its cars, following the eight per cent reduction in excise duty announced in the Budget 2003-04. The prices of Honda cars have been reduced in the range of Rs 27,000-35,000 for the Honda City ... More

ADVERTISING

Fairness cream ads acquire darker hue
FAIRNESS creams - the fastest growing segment of the Rs 1,300-crore skin care market - may just acquire a blemish. Ads that attribute success in marriage, career prospects, or family approval to the application of fairness creams have come ... More

CHANNELS AND FRANCHISES

Dabur Foods loses Tang; Kraft snaps ties
IN yet another story of an MNC and its domestic partner falling out, Kraft Foods, which has had a distribution alliance with Dabur Foods since April 2001, has decided to call off the arrangement. Dabur Foods, the wholly-owned subsidiary of the ... More

RETAILING

Essar Tele to sell Hutch pre-paids at Fortune outlets
ESSAR Teleholdings, which recently entered the field of computer lottery, intends to use its Fortune computer lottery retail outlets to sell pre-paid cards of the Hutchison group. "A connected retail network infrastructure would allow us to do ... More

Bose to raise decibel level in Indian market
"Bose prefers to build its brand using word-of-mouth referral rather than make a big splash with advertising." More

BRANDS

Alpenliebe extended to lollipops
CONFECTIONERY major Perfetti Van Melle India is in the process of extending its best-selling Alpenliebe brand to its fourth variant - deposited lollipops. The three other variants Alpenliebe is available in, are cream strawberry launched ... More

NEW PRODUCTS & SERVICES

Electrolux Kelvinator on brand rationalisation mode — New product launches on the anvil
"As part of the company's aggressive growth plans, the new positioning and strategy aim to establish a strong multi-category presence in home appliances." More

ICPCI launches Cuprobraze tech for auto radiators
"With EU restrictions falling into place from July 1 that no lead should be present in radiators, cuprobraze will create lead-free radiators." More

Toonworld World Cup apparel

Brand Quest

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