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MARKETING
STRATEGY
AXN `dares' to win India
AXN says its wager has paid off and that it is successfully wooing the Indian viewer with action and adventure.
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MARKETING RESEARCH
On TV, Budget makes money
THE Union Budget this year has been called "people-friendly"; it is also news-channel and advertiser-friendly every year. The weeks leading up to the Budget presentation are known to rake in incremental revenues for the news channels, ...
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Brand Quest
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Top Stories
Vanilla flavour tickles farmers in South
`Feels good but basic problems remain' : Former Finance Minister, Dr Manmohan Singh
`Excellence should become a byword for what India does'
KSRTC begins conversion to LPG-run buses
Education tax: `Giving with one hand, taking with the other'
In Focus
Run-up to Budget
Kelkar Report
Bottled water: How safe is it?
Telecom Competition
Oil PSUs: Disinvestment dilemma
Housing Fin. rate war: Bonanza for consumers!
NPAs in Banking
In Depth
Simple Economics
Consumer Notes
Tax Talk
The Brahmananda collections
NRIs & Investment Avenues
Corporate Governance
Gold: Still the winner?
Cars: Always a beauty
Books and Reviews
Looking back
Feb. 23-Mar. 1
Godrej & Boyce launches note banding machine
IDBI Bank home loans come with durables, job loss cover
`Arun' to enter creamy layer
ITC plans to make a match of it — New matchbox business to help small business
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