The Hindu Business Line : Tuesday, February 25, 2003

Doorstep delivery
A mobile Milma store at a residential area in Thrissur. To beat competitors, Milma has introduced the mobile stores that sell all its products from ice-cream to `sambharam' at 10 to 15 per cent less than the market ... More

Switcher to focus on mini-metros
SWITCHER, a Switzerland-based brand of T-shirts and leisurewear which has been in India since 1999, is extending its presence to four more cities. Mr H. Naveenchander, Executive Officer, Prem Swiss Tex (P) Ltd, which markets the brand in India, ... More

Get set for some more Action
Buy software from the international market, hire some satellite space and you're on air. That seems to be the route the yet-to-be launched Action TV is taking. Slated to be another English action channel, it is being promoted by a group of ... More

Jagatjit Ind to pour beer into market
JAGATJIT Industries Ltd, one amongst the top four domestic liquor companies, is poised to enter the beer market. Its beer is expected to hit the market in the summer of 2004. Speaking to Business Line, Mr Deepankar Barat, President, ... More

Delhi Centaur sees new interest from corporates
AFTER successfully hosting delegates from 55 countries who were in the Capital for an international conference on terrorism, the Delhi Centaur is now aggressively courting corporate clients to boost its bottom line. Official sources told ... More

ADVERTISING

Better ideas for clients tops Oberoi's agenda — Trust is our bottomline, says JWT's President
ALL eyes will be on him when Mr Mike Khanna retires this year, and he takes over as CEO of the country's largest ad agency, JWT. Currently, he is President, after a much-publicised succession riddle and a string of departures. But Mr Kamal Oberoi ... More

Pepsi to review Warne contract — Current advertisements to continue
THE presenting sponsor of the World Cup 2003 - soft drinks major PepsiCo India - has decided to review its contract with Australian leg spinner Shane Warne, in the wake of the latter being banned for a 12-month period for testing positive ... More

PROMOTIONS & OFFERS

Rubecon gives the best pitch at CK reality show
IT was a reality show billed as a creative opportunity for the advertising fraternity; in the CavinKare Reality Show on Saturday, organised by the Ad Club, Rubecon emerged the winner with its strategic and creative presentation for hair colour ... More

RETAILING

FoodWorld to get new President
IT's going to be some homecoming for Ramesh Ramanathan. Mr Ramanathan, Managing Director of Ceat Sri Lanka, will be taking over as the President and CEO of the RPG group's FoodWorld Supermarkets Ltd and Health & Glow in April. He will be taking ... More

BRANDS

ITC plans to adopt sampling method for other products
ITC plans to extend the marketing lessons it learnt from the launch of its Ashirwad atta to other products in its stable. Ashirwad was launched after intensive customer research of eight months without any promotional gimmicks. "We ... More

NEW PRODUCTS & SERVICES

NDDB launches range of cheap vaccines
THE National Dairy Development Board (NDDB) is bringing out a range of inexpensive vaccines to the market with fully equipped `Abhay Clinics' where they can be administered. Under its new scheme - Operation Abhay - initiated through its ... More

Brand Quest

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