The Hindu Business Line : Friday, February 21, 2003

Vijay TV sees numbers in mega events — Looks to A.R. Rahman show for spikes in viewership
IT is billed as the biggest show ever in Tamil Nadu, and his first ever concert in his hometown. The A.R. Rahman Unity of Light concert in Chennai on Friday is being promoted with unprecedented enthusiasm on billboards, in newspapers, at ... More

UBI to sell HDFC Mutual products
UNION Bank of India (UBI) is targeting Rs 100 crore as fee-based income from various marketing and distribution tie-ups, according to Mr V. Leeladhar, CMD, UBI. Addressing a press briefing to announce the bank's tie-up with HDFC Mutual Fund for ... More

PROMOTIONS & OFFERS

Saif's the safe face brands want now
FLIP through the TV channels, and who do you see plugging products besides Sachin, Shah Rukh and the Big B — but Saif Ali Khan. Suddenly, he is the face of brands from Yamaha to Frito-Lay's to Maxima. Saif is not a superstar, so what makes ... More

CHANNELS AND FRANCHISES

Pact to distribute firefighting systems

ONLINE MARKETING

Mahamaza.com to sell Titan watches
BANGALORE: Online mart Mahamaza.com has tied up with Titan and Archies to offer watches and gift packages at attractive prices. The tie-up with Titan covers various models at discounts ranging from Rs 700 to Rs 2,800. Set up in March ... More

STANDARDS & BENCHMARKS

The bottled water saga — A tale of 2 norms, 3 ministries,1 NGO
FROM Bailley in Maharashtra, Green Valley in Kerala or Team in Tamil Nadu to national players like Bisleri, Aquafina and Kinley - the fate of all players in the Rs 1,000-crore packaged water industry seems to be bottling down to a tale of two ... More

Brand Quest

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