The Hindu Business Line : Thursday, February 20, 2003

Tommy Hilfiger soon on Indian shelves — Lalbhai, Murjani duo to bring in global brand
MR Sanjay Lalbhai and Mr Mohan Murjani are renewing old ties. The reunion of the textile barons will pave the way for Tommy Hilfiger's much-awaited entry into the Indian market. Arvind Brands, the apparel division of Lalbhai's Arvind Mills, and ... More

Kodak unveils exchange offer linked to KZ 25 model
KODAK India Ltd has launched an exchange offer linked to its KZ 25 camera, according to a press release here. In exchange for any old camera of any make, model, working or non-working, which consumers bring in, Kodak will give Rs 100 off on the ... More

PROMOTIONS & OFFERS

Cricket for Mutual benefit, the Sundaram way
THE World Cup is the flavour of the day but here's one campaign that has been using the game as a metaphor for a while now to make itself more consumer-friendly. And to take this association forward, Sundaram Mutual Fund has set up a People's ... More

Kinetic earmarks Rs 4 cr for promos — To push special Boss variant
KINETIC Engineering Ltd has earmarked Rs 4 crore for promos and advertisements that are aimed at selling 5,000 units of a special variant of the `Boss' motorcycle within the next two months. Speaking at a news conference here on Wednesday to ... More

DIRECT MARKETING

Direct selling is legal: Govt
DIRECT selling companies seem to have got a clean chit especially from the Government. In a statement to the Lok Sabha, the Minister of State for Consumer Affairs, Food and Public Distribution said, "The provision of the Prize Chits and Money ... More

CHANNELS AND FRANCHISES

Belgian solid tyre major scouting for space
THE Belgium headquartered Solideal, counted among the global players in design and manufacture of a complete range of heavy-duty industrial pneumatic tyres, mainly for forklift operations, is looking for distributors in India for the company's ... More

RETAILING

Shopper's Stop targets Rs 300-crore sales
RETAIL major Shopper's Stop Ltd has targeted a turnover in excess of Rs 300 crore during the year ending March 31, 2003. In 2001-02, the company recorded a turnover of 240 crore, according to Mr B. S. Nagesh, Managing Director & CEO of Shopper's ... More

VSNL gets into retail mode — To leverage Tata cos' distribution network
THE telecom major Videsh Sanchar Nigam Ltd (VSNL), which recently announced a major retail push by re-branding its product portfolio, has announced its plans to leverage the Tata group companies strengths and distribution network. It intends to ... More

MARKETING RESEARCH

Smoke out the bad guys in movies, says WHO
TIME was when you could tell the bad guy from the good guy in the movie by the cigarette dangling from his mouth. But today, about 50 per cent of the smoking instances in movies are depicted by the good guys, according to a damning study by the ... More

BRANDS

Footwear brand Gaitonde plans to stage a comeback
THE Chennai-based men's footwear brand, Gaitonde, which at one point retailed at over 550 outlets nationwide, is languishing as the brand failed to ensure fresh supplies of its shoes to the market. The brand, which had two exclusive stores in ... More

STANDARDS & BENCHMARKS

Govt acts tough on water pesticide issue
EVEN as the Union Health Ministry finalises the revised parameters for the packaged water industry, the Union Consumer Affairs Ministry has sprung a surprise. According to Consumer Affairs Ministry representatives, the Government has either ... More

NEW PRODUCTS & SERVICES

Hero Motors launches Smart in Chennai — Claims step-through bike gives 100 kmpl fuel efficiency
HERO Motors introduced a 4-stroke, 75cc step-through motorcycle, Smart, in the city today. A company statement said the Automotive Research Association of India (ARAI) had certified "the Hero Smart for a fuel efficiency of 100 kilometres per ... More

Ashtel launches e-book reader; plans assembly unit
ASHTEL India, part of the UK-based Ashtel Group, which has strategic arrangement with the Taiwanese manufacturer-Argosy, launched an e-book reader here today. It also announced its plans to establish an assembly line for the product in the ... More

Brand Quest

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