The Hindu Business Line : Wednesday, February 19, 2003

Taj Leisure Hotels upgrades properties, services
WITH an investment of Rs 100 crore in upgradation of products and services, Taj Leisure Hotels has come out with new initiatives and packages for both the international and the domestic travellers. Mr Jamshed Daboo, Chief Operating Officer, Taj ... More

Third Eye to cover US-Iraq conflict for Doordarshan
IS it a case of pure economics or lack of expertise? As part of its preparations to cover the possible war between the US and Iraq, Doordarshan has appointed the Saeed Naqvi-promoted Third Eye Productions to produce a 30-minute special programme ... More

ADVERTISING

Ogilvy's Ogyani portal to tap into agency knowledge base
EVEN the best creative product is founded on deep insight and a basic knowledge about brands and consumers — and much of this knowledge lies untapped within the advertising agency. In order to better tap and utilise this expertise, Ogilvy & ... More

PROMOTIONS & OFFERS

Saif, Yana to endorse Maxima watches
MAXIMA Watches is launching a new TV commercial with actor Saif Ali Khan and model Yana Gupta as its brand ambassadors. Speaking to Business Line, Mr Anuj Sharma, Vice-President, Marketing, Maxima Watches, said, "The idea behind getting ... More

Jet extends `Everyone can fly' scheme
THE good times for the domestic air-traveller continue. And what sweetens the deal is that, unlike during the previous year there is no cut-off date till when the reduced fares offered by Jet Airways will be valid. Earlier, the airline had ... More

Pantene microscope hair check

CHANNELS AND FRANCHISES

Yamaha picks component suppliers
AS part of its strategy to make India into a component hub for the company, Yamaha Motor India has selected several local suppliers and begun exports of components to a few Yamaha subsidiaries in other global markets. "We have already selected ... More

RETAILING

Frito Lay eyes bigger South snack food pie
FRITO Lay India Ltd, the largest salty snack food producer in the world, is poised for an aggressive push in the south Indian market and to improve the region's share in the company's annual revenues from the existing level of nine per cent to 20 ... More

TRENDS

Well-heeled too get car discounts
IT'S not just the penny-pinching, price-conscious buyers of compact cars who get fabulous deals these days. Well-heeled businessmen and top-level executives are equally pampered with huge discounts on high-end luxury cars as sales of these status ... More

Churning at helm of consumer durable cos
The last couple of months have seen a dramatic movement in the top echelons of the consumer durables and electronic industry. The efforts are obviously to put the best team at the helm of affairs with an eye to enhance those sales figures. But ... More

NEW PRODUCTS & SERVICES

Kinetic Engg launches the costliest bike
"At that price (Rs 1.45 lakh), it is a steal," said Ms Sulajja Firodia Motwani, Joint Managing Director. More

HLL ventures into chutneys
IN a bid to pad up operating margins for its food business, HLL is foraying into `snack sauces' with its Knorr Annapurna brand. Two variants are presently being sported under the sub-brand of `Stormy Sauce' — in minty coriander and ... More

Mattel to relaunch Scrabble in May
FOR Scrabble-lovers scrabbling for months to get their hands on a board and chips, there's good news: Mattel Toys will relaunch the product in May 2003. Mattel Toys India's Chief Financial Officer, Mr Nitin Kotak, said, "We are relaunching ... More

Brand Quest

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