The Hindu Business Line : Friday, February 14, 2003

NDTV to bet on local capsules
IF Star News is planning to add spice to news, the Prannoy Roy-promoted New Delhi Television (NDTV) in looking at providing local content in its to-be-launched English and Hindi news channels. Speaking to newspersons, Mr Prannoy Roy, President, ... More

Bowled by cricket, theatres bet on women audiences
WITH the remote control firmly in the hands of the men in the household until March 23, women can go ... to the movies. Expecting a drop in attendance in theatres - particularly during the big matches - the foreign film studios are ... More

Indofilms.com to begin DVD rentals
INDIANMOVIES.COM recently merged with its online DVD rental and sales unit, Indofilms.com, to form the largest destination for Indian movie rentals with over 2,500 titles in stock in eight Indian languages, according to a company release. ... More

More global content from Discovery
WHEN you're done with the roses and the wine on Valentine's Day, how about going under to check out a World War II wreck with an Academy Award-winning director? Discovery Communications India (DCI) premieres James Cameron's Expedition: ... More

ADVERTISING

Indian Terrain to focus on product advertising — To add knitwear to portfolio
EARMARKING Rs 1.5 crore as its marketing budget for its "third phase of advertising", Indian Terrain, the Rs 16-crore mens apparel brand, will embark on a new product-led, print-only campaign in the second week of March. With ad agency Contract ... More

PROMOTIONS & OFFERS

And now, packaged `Royal Weddings' for the upwardly mobile
THEY'VE packaged heritage, yoga, ayurveda, adventure and now it is weddings. The Royal Indian Wedding, to be precise. International Travel House, the travel wing of ITC Ltd, has launched its Royal Wedding - a wedding management service for just ... More

MARKETING RESEARCH

Innovative programming formats rule
IN the blur of channel launches and channel wars last year, a few programming formats stood out for their innovation: The Lagaan Maaf contest to promote the Oscar-nominated feature on SET-Max, for example, wherein the winner could get ... More

NEW PRODUCTS & SERVICES

Consultancy firm NFO unveils new research tool
GLOBAL market research and consultancy firm, NFO MBL, has launched a brand strategy research tool — IMPSYS (Implicit System) - in India. Conceptualised and created by motivational research guru - Mr Paul Heylen - IMPSYS is being ... More

Surf Excel Automatic launched

Brand Quest

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