![]() Financial Daily from THE HINDU group of publications Wednesday, February 12, 2003 |
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MARKETING STRATEGY Falling head over heels The could-be giant's moves in the telecom field haven't stumped the rest. The game's being played with vigour and spirit. The players are vying with each other to offer catchier services, prices. And enjoying the action is the subscriber. Just don't stop playing! More
McDowell ties up with Independent Liquor Plans big push in ready-to-drink segment ADVERTISING Local brands top regional channel slots IT is different in the cities: An analysis of advertising trends on DD regional channels for the months of December and January show that while the major metros are generally dominated by FMCGs, the regional channels are the preserve of local ... More PROMOTIONS & OFFERS
Pepsi stumped by Warnie's wrong `un?THE World Cup has begun, but the corporate sponsorship issues associated with the event just do not seem to be coming to an end. Now, top Australian cricketer Shane Warne testing positive for consuming banned substances and his subsequent ... More
MARKET SHARES
Balaji's Stars shine bright; other channel shows flagIS the party at Balaji Telefilms coming to an end? Even as its high-volume family soaps on Star Plus continue to rule the roost in the ratings game, the fare doled out by the Mumbai-based entertainment software company for other channels have not ... More
Santro tops market share in Nepal MARKETING RESEARCH Toons' study finds kids call the shots in buying decisions THE `Generations 2002' survey carried out by Cartoon Network has revealed that children's influence in buying decisions were quite high in consumables as well as durables. "Kids are very strong category purchase drivers in the case of ... More
Shopping ambience, quality drive consumer spending
Fashion council, KPMG to study business models Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Kelkar Report Telecom Competition Oil PSUs: Disinvestment dilemma Housing Fin. rate war: Bonanza for consumers! NPAs in Banking In Depth Simple Economics Consumer Notes Tax Talk The Brahmananda collections 2002: A drought year Gold: Still the winner? Cars: Always a beauty Books and Reviews Looking back Feb. 2-Feb. 8 `Media plans need sharper focus for more impact' Insurance selling well in rural areas: Study |
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