The Hindu Business Line : Thursday, February 06, 2003

HLL seeks a direct connect
FMCG major Hindustan Lever is having another crack at the direct selling market with a new channel brand. Despite being a powerful marketer in the arena, can HLL make a success of this business, which is uncharted territory for it? Catalyst examines its proposition. More

Turning over a new leaf
Tea gets a `bursting-with-health and lifestyle drink' image in the campaign to raise its consumption. More

Woolworths to launch kids wear soon
MR Simon Brown, General Manager (International Licensing), Woolworths, told Business Line here that the Ladybird range of children's apparel and accessories would be launched in India in April this year. Woolworths, Britain's general ... More

RURAL MARKETING

Urban market may power FMCG — Rural growth likely to be flat, feels HLL
"I feel growth in the rural markets will be poor in 2003 because of the poor agricultural situation. However, the urban markets may grow faster than in 2002," Mr Adi B. Godrej, Chairman, Godrej Group, said. A week ago, at his company's annual ... More

CUSTOMER RELATIONSHIP MANAGEMENT

What customers want
IF you have a product to sell, the world is your market, but where in the world are your customers? That is the question on top of the back cover of Word of Mouse by John Riedl and Joseph Konstan with Eric Vrooman. The book is about the ... More

ADVERTISING

MTDC goes places
The recent Maharashtra Unlimited campaign wins the platinum travel award from the Hospitality Sales and Marketing Association International. More

PROMOTIONS & OFFERS

Indian Airlines extends promotional schemes
THERE is more good news for the domestic air traveller. Indian Airlines (IA) has extended the `Executive class bonanza' and the `IA-Taj offer' till April 30. The `Executive Vacation scheme' offers free return tickets in business class on ... More

`Flash Service' from BPL
BANGALORE: BPL Ltd is to launch a programme `BPL Flash Service' on February 9 coinciding with the World Cup cricket. The programme aims at providing a prompt service to BPL customers facing any glitch in their TV sets during the ... More

Scholarships for young scientists
BANGALORE: Du Pont has awarded DuPont Young Scientists Scholarships to school children form across the country. The scholarship carrying Rs 12,000 for the first place was won by Chetan Rao and Divya Kumar of Sadvidya Composite ... More

MARKETING RESEARCH

`Media plans need sharper focus for more impact'
WITH the proliferation of specialist channels, the fragmentation of TV viewership and the fast pace at which audiences are evolving, advertisers are having to work harder. Most media plans end up over-exposing heavy viewers of TV to their ... More

BRANDS

HLL plumps for healthcare range Ayush as core brand
FACED with lukewarm offtake, Lever Ayush, Hindustan Lever's eight-month-old ayurvedic health and beauty care range, has been identified as a core brand in the coming year. Speaking to Business Line, Mr Dalip Sehgal, Executive Director, ... More

Oyzterbay hives off silver biz under Citron brand
OYZTERBAY, a branded jewellery retailing house, has consolidated its sterling silver business under a new brand, Citron, which will be retailed through a network of non-traditional outlets. The Citron offerings in 925 sterling silver (92.5 per ... More

Triumph to promote UDV brands
MR Deepak Roy, who had recently concluded a successful management buyout of UDV's domestic whisky brands comprising Gilbey's whiskies, has decided to promote and market these brands throughout the country utilising the UB group's available ... More

NEW PRODUCTS & SERVICES

McDowell plans nation-wide roll-out of Derby Special by April
McDOWELL & Co has scheduled to roll out Derby Special, its new brand of whisky, nation wide by the end of April, this year. The company launched the whisky here on Tuesday. According to Mr Alok Gupta, Divisional Vice-President - Marketing, ... More

Brand Quest

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