The Hindu Business Line : Wednesday, February 05, 2003

SS Music `ahead' of Channel V, MTV in Chennai
SOUTHERN Spice Music, the 24-hour music channel, has pulled ahead of MTV and Channel V in Chennai according to the TAM ratings, Mr Bryan Peppin, Head, Programming and Production, Southern Spice (SS) Music, said. Mr Peppin said that this has ... More

ADVERTISING

Pepsi unveils new World Cup TV commercial
PEPSI has launched World Cup ke Shikari, its TV advertisement campaign for the mega cricketing event which is to begin shortly. The ad, which was rolled out on February 1, has been conceptualised by JWT and was directed by Prahlad Kakkar, ... More

PROMOTIONS & OFFERS

Frito-Lay signs up new brand ambassadors
FRITO-LAY India has signed on Bollywood star Saif Ali Khan and cricketer Mohammad Kaif as the brand ambassadors for Lay's potato chips, a company release said. The company also launched a new flavour, Saif-n-Kaif Hot & Sweet Chilly, in ... More

Popeye too plays cricket!
Cartoon character, Popeye, wielding a cricket bat outside a popular shopping complex in Chennai on Tuesday, as part of Cartoon Network's Toon Cricket 2003 match. Cartoon Network had organised a visit of Popeye and Olive to Chennai as part of the ... More

MARKET SHARES

Modi Revlon plans one more factory in Assam — Skin care, fragrances identified as focus areas
MODI Revlon, the 74:26 joint venture between Modi Mundi Pharma and Revlon of the US, is considering setting up its second manufacturing base in Assam, Mr U.K. Modi, Chairman & CEO, Modi Revlon, told Business Line. The cosmetics ... More

BRANDS

BBC bid to sharpen brand awareness
WITH international news and events gaining importance, and the proposed launch of several news channels, the battle between the various news channels for viewer's loyalty is set to get hotter. To drive home its USP of global news and analyses, ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line