Financial Daily from THE HINDU group of publications
Wednesday, Jan 29, 2003
Financial Daily from THE HINDU group of publications Wednesday, Jan 29, 2003 |
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Marketing
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New Products & Services Gano Excel launches healthcare products Our Bureau
HYDERABAD, Jan. 28 GANO Excel Enterprises Malaysia (GEEM) and Gano Excel India Pvt Ltd made a soft launch here of products based on Ganoderma Lucidum, a wild mushroom which they claimed had maximum medicinal and therapeutic value and was grown mostly in China, Japan and Malaysia. Ganoderma is an anti-oxidant organic substance marketed as a food item. The products include those relating to body care. According to Mr Leong Ting Yu, General Manager of GEEM, the company, a member of the direct marketing association, has already introduced the products in 12 countries and among them are Malaysia, Australia, Indonesia, Philippines, Singapore, Thailand, Canada and the US. The Indian launch was the 13th and the next would be in Brunei. The company is keen on establishing its operations in 100 countries by 2010. It is claimed that Ganoderma does not show side effects even after prolonged use. It improves the body constitution and its healing ability and ensures longer life. It could be used as a supplement to regular medicines by patients suffering from any disease and was believed to bring about a positive change in the quality of their life.
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