Financial Daily from THE HINDU group of publications
Monday, Jan 27, 2003
Financial Daily from THE HINDU group of publications Monday, Jan 27, 2003 |
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Corporate
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Announcements The Park Hotels unveils new logo Our Bureau
KOLKATA, Jan. 26 THE Park Hotels has unveiled its new logo here at The Park, Kolkata, the first property of the group. The new logo has been developed by Conran & Partners of the UK and seeks to project the new group identity and its applications to each of the individual hotels. Conran & Partners had been commissioned to design and develop the new logo for a consideration of 22,500 pounds. Besides a corporate logo, each of the five hotels of the group has a separate logo "which bears reference to the essence of each location''. The logo for The Park, Kolkata, seeks to represent dusk, sunset and sunrise while the logo for the property at Visakhapatnam is an expression of sand, aqua and clay, representing the beach location. For the property in New Delhi, the metro with red stone buildings, the focus of the logo is brick, earth and glass. The logo for the Bangalore property represents software, silk and leaf while the logo for the Chennai property is the designer's interpretation of brick, bamboo and palm. The Park Hotels, which is managed by Apeejay Surrendra Hotels, recorded a turnover of Rs 56 crore in 2001-02.
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