Financial Daily from THE HINDU group of publications
Monday, Jan 27, 2003
Financial Daily from THE HINDU group of publications Monday, Jan 27, 2003 |
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Corporate
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New Products & Services Idea-Apollo cardiac care launched Our Bureau
HYDERABAD, Jan. 26 IDEA Cellular Ltd, Andhra Pradesh has launched `Idea Apollo Cardiac Care' on Saturday. The facility will give access to Idea subscribers for receiving cardiac care information on their cell phones from the Apollo Hospitals. It is the first time that a cellular service provider in the State is offering such a service, the company said in a release. Cellent Technologies, Hyderabad, are the technology enablers for the novel service. Idea Apollo cardiac care is enabled through SMS service of Idea Cellular. The service is available at Rs 2 per outgoing SMS, while incoming SMS are free, the release said. It can be availed by Idea subscribers by sending an SMS (short messaging system) to 2273, typing `Apollo'. The hospital would respond with a series of questions that indicate the health of the heart. The subscriber can respond through SMS, if he/ she feels that the answer to any of the questions is `yes'. After these initial queries the subscribers would be requested to register, after which they would start getting information on cardiac care. The facility would be available to all post-paid and pre-paid subscribers of Idea Cellular in the State, the release said.
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