The Hindu Business Line : Sunday, January 26, 2003

After coffee, CESC to lace bills with atta
HAVING made a beginning launching Nestle ready-mix coffee, CESC Ltd, the RPG-controlled power utility, is planning to send bags of atta (whole wheat flour) to select consumers. Sources said talks were on in this regard with one of the ... More

Card scheme for car rentals
CITY Limouzines (India) Ltd, a Mumbai-based car rental service operator and vehicle asset management company, will shortly launch its services here and in Mumbai, according to Syed Mazood, Managing Director. It plans to rent out cars through ... More

ADVERTISING

Venture Infotek's `reward card' for shoppers
VENTURE Infotek, a transaction management company, plans to support the launch of its shopping rewards programme `Get More' with a Rs 4-crore advertising and sales promotion campaign. This spend would be over a period of six months, and would ... More

PROMOTIONS & OFFERS

Tapping talent to market technology
WHILE schoolchildren showed off their talent in creating movies all by themselves, for the US-based Apple Computer International Pvt Ltd it was an opportunity to showcase the ease of its technology. The fortnight-long Apple iMovie competition, ... More

MARKET SHARES

Goodlass plans southern splash
GOODY, the striped feline mascot of Goodlass Nerolac Paints, has his sights trained on the southern market. With vernacular ads, endorsement deals with regional film stars and an aggressive below-the-line presence in rural markets, the company ... More

Brand Quest

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