The Hindu Business Line : Saturday, January 25, 2003

Baleno, Versa made cheaper by a lakh
THE country's largest carmaker, Maruti Udyog Ltd (MUL), has slashed the prices of its luxury sedan Baleno and the multipurpose van Versa by about Rs 1 lakh and introduced a new scheme to boost sales of the Esteem. The Baleno now costs Rs 6.90 ... More

Coke price cuts for soft drinks to expand consumer base
CONTINUING its move to reduce retail prices of its carbonated soft drinks nationwide, Coca-Cola India announced the price reduction of the 200 ml and 300 ml bottle sizes in Tamil Nadu. The packs will now cost Rs 5 and Rs 8 respectively. The ... More

Lanka planning holiday package to lure Indians
WITH the year 2002 seeing an all-time high of 68,796 Indian arrivals into Sri Lanka, the Lankan Government is all set to embark on an aggressive marketing strategy this year to place the country as the most sought after short-haul destination for ... More

PROMOTIONS & OFFERS

Commerce gives way to cricket, for now
INDIA can now play its strongest team for the World Cup two weeks from now. But corporate sponsors will have to wait for the event to get over before the commercial impact of the sponsorship contract plays itself out. The much-awaited ICC ... More

Surrender to the sports fever
WOULD you like to catch up with the latest happenings at Wimbledon while soaking in the sun in the English countryside? No problem. Just opt for a tennis vacation package. With sports becoming an increasing obsession with Indian corporates, ... More

HSBC `cheers' for India
THE Hongkong and Shanghai Banking Corporation (HSBC), recently launched a multi-city, multi-channel promotional campaign, called "I cheer for India" in connection with the forthcoming World Cup in South Africa. The campaign includes a roadshow ... More

PepsiCo unveils World Cup promo
PEPSICO India Holdings, the presenting sponsor of the World Cup, today announced a series of cricket-related activity for the forthcoming months. To begin with, the company has launched Pepsi Blue, a `limited edition' icy-blue coloured cola. ... More

Maruti prize scheme
HYDERABAD: Maruti Udyog Ltd, the largest car manufacturer in the country with a 57 per cent market share, sold 32,000 cars in December last and is set to exceed its target for this month, according to Mr Ravi Bhatia, a senior executive ... More

DIRECT MARKETING

Modicare's `beauty brigade' to combat MNC cosmetic majors
FROM beauty pageants to `beauty brigades' - that's where the cosmetic industry of the country seems to be going. While MNCs, no doubt, have made their entry into every lifestyle store, and several are using the direct marketing method in ... More

CHANNELS AND FRANCHISES

Honda Motorcycle, Toyota top dealership survey
HONDA Motorcycle and Scooter India (HMSI) and Toyota Kirloskar Motor India Ltd (TKML) rank highest in dealer satisfaction, NFO Automotive India has said in its Dealership Satisfaction Study (DSS). Meanwhile, TVS Motor and Hyundai ranks second ... More

TRENDS

Urban bias helps Godrej, Marico beat slowdown
A SLOWDOWN in the fast moving consumer goods (FMCG) sector notwithstanding, Godrej Consumer Products Ltd (GCPL), and Marico Industries Ltd, have been able to maintain growth in their Q3 topline as well as bottomline. Analysts attribute it to ... More

Brand Quest

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