Financial Daily from THE HINDU group of publications
Thursday, Jan 23, 2003
Industry & Economy
`Managemantra' to help small-town students
CHENNAI, Jan 22
AT least 50 students from management schools in Tamil Nadu are expected to walk away with job offers in their hands in the CII-sponsored `managemantra' event, to be held here on Friday and Saturday.
In a bid to expose corporates to the undiscovered managerial talent, the CII (under its initiative called Industry-Institute Interaction) has asked some of the lesser-known (self-financed) management schools in the State to send at least four hand-picked students to `managemantra'.
Some of the schools that have confirmed participation are the CMS College of Management, Hindustan College of Engineering, Kongu Arts and Science College, Shri Krishna College of Engineering and Technology, Guruvayurappan Institute of Management and Crescent Engineering College.
The Managemantra is to be held at the IC & SR hall of IIT Madras. At the event, the students will answer an assortment of tests, as teams. These tests will probe their verbal, numerical and analytical abilities, find out how they perform under stressful conditions and assess their presentation skills.
It is expected that 200 students will participate in the event, of whom 50 will make it to the second day.
"All these 50 will get job offers," Mr P.K. Mohapatra, Chairman, CII Tamil Nadu, said at a press conference here on Wednesday.
Finally ten participants will be called to give presentations before a select panel of judges and the best two of them will get cash awards.
This "Corporate Swayamvara" is the first of its kind, and is expected to help both the students and the corporates. Students get exposure to the kind of demands they may face when they pass out of their college.
In fact, CII proposes to circulate the resumes of all the 200 students to its members with letters/notes of recommendation.
For corporates, this is another channel for talent search a channel which is much cheaper than campus interviews. Besides, most of the participant institutions are those located in the interior parts of the State.
Corporates may not have heard of these institutions, but the institutions do have talented students. CII proposes to make this an annual event.
Among the companies that have agreed to recruit from Managemantra are Touchtel, RPG Retail, Coca-Cola, HDFC Bank, Henkel SPIC and Fenner.
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