The Hindu Business Line : Wednesday, January 15, 2003

Pepsi drops prices
Pepsi has slashed prices of its 2-litre and 1.5-litre PET bottles, in the northern and southern region, to Rs 40 and Rs 35 respectively, against the earlier price of Rs 50 and Rs 43. Prices of 300 ml and 200 ml returnable glass bottles have ... More

ADVERTISING

SportzBiz '03 to thrash out marketing issues
WITH World Cup Cricket around the corner, sports marketing appears to have come into the spotlight. SportzPR, a sports marketing company, has organised a discussion on the issue under the title `SportzBiz 2003: India's First Sports Marketing ... More

MARKET SHARES

Samsung targets 65% growth in sales
AFTER achieving 12 per cent higher sales than its target for the year 2002, Samsung India Electronics Ltd (SIEL) is now targeting a sales of Rs 2,800 crore for its consumer electronics and home appliances business in 2003. "The company ... More

BRANDS

PRS Permacel aims to Kavach consumers
"We need to tell manufacturers that the onus is on them, that it is their responsibility to protect their products, and to also involve consumers." More

NEW PRODUCTS & SERVICES

Toyota Corolla priced at Rs 9.8 lakh
TOYOTA Motor Corporation, the third largest automaker in the world, today announced the launch of its popular model, the Toyota Corolla, in India. The luxury sedan will be made available in three variants, priced at Rs 9.8 lakh for the base ... More

McDowell's Derby Special makes a debut, in Goa
MCDOWELL & Co, the flagship spirits entity of the UB group, has quietly rolled out a new whisky brand, Derby Special. The brand has been launched in Goa and is in the midst of entering crucial markets such as Andhra Pradesh and ... More

Numero Uno marketer to launch talc, soaps
WHAT'S the synergy between marketing apparel and soaps? Nothing on the face of it, really. But the marketer of ready-to-wear apparel brand Numero Uno, the Rs 30-crore Hi-Fashion Clothing Company, seems to have other ideas. According to Mr ... More

Brand Quest

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