The Hindu Business Line : Thursday, January 02, 2003

Tariff war intensifying — Cell users can look to `bonanza'
GSM cellular operators seem to have finally worked out strategy to counter the onslaught by Reliance Infocomm's limited mobility services. In a bid to not only retain their customer base but also to make cellular services more attractive for ... More

CUSTOMER RELATIONSHIP MANAGEMENT

Create the right loyalty
There are a myriad loyalty programmes wooing customers, but building affinity is important. A look at what companies can do to create `memorable experiences'. More

INTERVIEW

`An idea must not be media-driven'
"An idea is an idea. You should find the right delivery for it and not the other way around." More

`Long-term prospects in India are good'
EVER since its second coming, 2002 has been Coca-Cola India's best year thus far. The soft drinks major has made huge gains in market share during the year in almost all the product categories it is in. In an interview with Business Line, ... More

ADVERTISING

Madison Advertising to handle Red Bull account
WORLD major in energy drinks, the $1.5-billion Austria-based Red Bull, has appointed the Mumbai-based Madison Advertising as its local advertising partner in the Indian market. Speaking to Business Line, Mr Vivek Dogra, Representative, ... More

RETAILING

Will retail come of age?
Indian retailing has gathered momentum but the sector needs to adapt to change and invest in research. More

LG plans big IT retail push
LG Electronics India Ltd (LGEIL), is widening the product spectrum for the IT hardware segment and plans a big retail push to reach out to Class B and C towns in the country while targeting the growing home and SOHO segment. The General Manager ... More

Gold Souk to replicate Dubai marts
"There will not only be the right mix of jewellers from various parts of the country, but also assurance of quality." More

MARKETING RESEARCH

A `Trust Me' mark in the Yellow Pages
IF you were looking for a travel agent to buy tickets to a destination, whom would you look to? You might try and glance at the Yellow Pages listings under travel bureaus/agents - which may give you around a hundred names to choose from. ... More

BRANDS

A question of brands
Brand managers, make a new beginning this year by asking yourself some questions and finding the answers, and embark on a journey of learning and discovery. More

TRENDS

Big, bold watches made it big in '02
BIG, bold and beautiful were clearly the buzzwords for the watch industry this year. While gold-plated watches were on their way out, sporty looking watches with broad dials and steel straps created waves in the mid-end segment. It was this ... More

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