Financial Daily from THE HINDU group of publications
Saturday, December 28, 2002
Financial Daily from THE HINDU group of publications Saturday, December 28, 2002 |
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MARKETING STRATEGY Coca-Cola for Rs 5 and Rs 8 "The company had been experimenting with different price proposals based on the findings of a consumer study." More
RURAL MARKETING Kerala CM for thrust to rural marketing THIRUVANANTHAPURAM: The Chief Minister, Mr A.K. Antony, has emphasised the need to strengthen marketing networks in rural areas to market rural and traditional products. Speaking at the valedictory meeting of the rural development wing, ... More ADVERTISING Now JK Tyre takes on MRF — Writes to Advertising Council JK Tyre has disagreed with the decision of the Advertising Standards Council of India (ASCI) that held the claim "JK Tyre— The No 1 tyre manufacturer" in an advertising campaign of the company as "misleading". "JK Tyre— The No 1 Tyre ... More DIRECT MARKETING Special packs from Modicare THIRUVANANTHAPURAM: Direct selling company, Modicare Pvt Ltd, has launched a range of gift packs in Kerala. According to a release, the products on offer include the Velocity travel pack for men and the Celebrations pack for women. While ... More CHANNELS AND FRANCHISES Tata Shaktee Parivar scheme unveiled HYDERABAD: Tata Iron and Steel Company Ltd (Tisco) has formally unveiled its Tata Shaktee Parivar scheme here in the presence of Tata Shaktee distributors and senior officers of the company. The scheme is a relationship programme ... More TRENDS 
People-factor dominates liquor industry sagaTHE year that is drawing to a close made the Indian alcobev (alcoholic beverage) industry a personality-driven one like never before. A key individual influence was seen behind most happenings that shaped the course of business, from acquisitions ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Inside China Gujarat Elections Stock scam unravelling Red signal for Chinese silk Petrol pump controversy Small Investor In Depth Gender Justice Simple Economics India Interior Consumer Notes Looking back Dec. 15-Dec. 21 Reliance pegs subscription base at 6 m in first year — LG, Samsung hope to liven up CDMA market Competition Bill passed in Lok Sabha — Panel proposed to check MNCs Coca-Cola may dump Life ho to aisi campaign — Thanda matlab rural campaign top draw in urban areas too Jagatjit to roll out super premium whisky soon — White spirits, wines also on cards Reliance Infocomm set for 4 m sq ft outdoor splash |
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