Financial Daily from THE HINDU group of publications
Thursday, Dec 26, 2002
Financial Daily from THE HINDU group of publications Thursday, Dec 26, 2002 |
|
|
|
|
|
Marketing
-
Advertising Pepsi to break new commercial Our Bureau
NEW DELHI, Dec. 25 PEPSICO India will break a fresh television commercial featuring four international cricketers on December 26, a press release said. The introduction of the campaign will coincide with the inaugural match of the India-New Zealand One-Day International cricket series. The new campaign will feature Shane Warne, Jonty Rhodes, Carl Hooper and Nasser Hussain. The 30-second campaign, shot in Colombo, has been directed by Mr Deven Khote of UTV. In addition to the international cricketers, Pepsi now has eight Indian cricketers as its brand ambassadors — Sachin Tendulkar, Sourav Ganguly, Rahul Dravid, Harbhajan Singh, VVS Laxman, Mohammad Kaif, Yuvraj Singh and Zaheer Khan.
Send this article to Friends by
E-Mail
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | Home |
Copyright © 2002, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|