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Prasar Bharati to run campaign on IRDA role

Our Bureau

HYDERABAD, Dec. 24

THE role of the Insurance Regulatory and Development Authority (IRDA) is set to get a major boost with the All India Radio (AIR) and the Doordarshan set to launch a nationwide multi-language campaign.

The Prasar Bharatihas decided to provide extensive publicity to the activities of IRDA. The objective is to highlight IRDA's role in protecting the interests of the policyholders and stability of insurance market, regulating insurers and intermediaries through licensing, training and code of conduct and development of insurance market.

A decision to this effect was taken at the concluding session of a seminar held at the AIR and Doordarshan, chaired by Mr K.S. Sarma, Chief Executive of Prasar Bharati, with Mr N. Rangachary, Chairman of IRDA, as the chief guest.

Mr Sarma said the Prasar Bharati through its campaign for IRDA would plan a series of programmes to create awareness among the public regarding insurance in general, pension schemes and insurance customer rights and aspirations. The campaign would take off during the current financial year, he said.

Mr N. Rangachary, in his address, spoke about the mandate of IRDA and of the low market penetration and low density of insurance in the country. He said the proposed multi-lingual campaign through Prasar Bharati would help create more awareness about insurance. The campaign is also intended to cover the vast rural population.

Senior members of IRDA and officials of the Prasar Bharati participated in the one-day seminar.

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