Financial Daily from THE HINDU group of publications
Friday, Dec 20, 2002
Financial Daily from THE HINDU group of publications Friday, Dec 20, 2002 |
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Marketing
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Strategy Coke, DLF form strategic alliance Our Bureau
NEW DELHI, Dec. 19 COCA-COLA India and the DLF group on Thursday announced a business alliance as part of which all Coca-Cola products including soft drinks, packaged drinking water, and ready-to-drink hot tea and coffee, will be offered at four multiplexes that the DLF group intends to set up, in Delhi and Gurgaon, beginning next year. The multiplexes are being branded as DT Cinemas, a press release stated. The alliance between the two has been signed for a period of five years. The two partners will work together for similar arrangements in future properties. Elaborating on the opportunity this alliance presents, Mr Alex von Behr, President & CEO, Coca-Cola India, said, "We are delighted to have the DLF group as our business partner. This provides excellent business opportunity for both organisations."
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