The Hindu Business Line : Thursday, December 19, 2002

Marico delivers Saffola kardi oil at doorstep
SHORTAGE of the kardi crop has made Marico Industries offer a `Saffola helpline' service to deliver the oil at the doorstep of its consumers. By adopting a service-oriented approach to distribute the brand, Marico is currently offering this ... More

ADVERTISING

No entry for celebrities
S. Murlidharan on why Big B or Sachin cannot endorse shares. SEBI rightly feels that hype is anathema to selling financial products and has, therefore, not only kept celebrities away from endorsing these products but has also prohibited exagg eration and puffery of any sort that normally goes with advertisements otherwise. More

Coca-Cola may dump Life ho to aisi campaign — Thanda matlab rural campaign top draw in urban areas too
COCA-COLA India is likely to discontinue its Life ho to aisi commercial in the wake of the phenomenal response to the Thanda matlab campaign featuring Aamir Khan. Speaking to Business Line, Mr Shripad Nadkarni, ... More

PROMOTIONS & OFFERS

Madura on last leg of tie fest
IN Kolkata, it's cricket, of course. In Delhi the colour is black. What will be the necktie fad in Chennai? Madura Garments, with a collection of 5,000 ties, is on the last leg of its tie festival roadshow. The tie festival showcases ties for ... More

Kapil campaigns for Kinetic Boss
KAPIL Dev, former test cricketer and brand ambassador of Kinetic Boss, made a stopover in Kochi on Wednesday as part of the road show organised by Kinetic Engineering Ltd in Kerala for marketing the two-wheeler. Kapil Dev visited the company's ... More

Three-day golf package
BANGALORE: Eagleton Golf Resort, Bangalore has introduced a three-day golf package for Rs 7,500 per person. This is a residential package which will take the guest through basic lessons in the game till the advanced stage. Announcing ... More

RETAILING

Luggage brand LaSalle to step up presence in South
IN order to increase its presence in the Indian market, LaSalle Products (India) Ltd, which markets leather and soft-luggage products under the brand name `LaSalle', is beefing up its distribution strategy. According to Mr Mukul Sukhani, Vice ... More

Inox Leisure to invest Rs 200 cr for nationwide multiplexes
THE Inox Group-backed Inox Lesiure Ltd will invest Rs 200 crore for setting up a series of multiplexes across the country, according to Mr Shishir Baijal, CEO, Inox Leisure Ltd. Two Inox multiplexes are already operational in Pune and Vadodra. ... More

BRANDS

Is your promo strategy-driven?
Ensure that the `premium' or free gift doled out with a consumer's purchase gets them to bond with your company. More

Cummins filters come under Fleetguard brand
TO make deeper inroads into the original equipment manufacturer (OEM) and the after-market segments, Fleetguard Filters India Pvt Ltd has decided to put Fleetguard filters in place of the current Cummins filters. Talking to presspersons, Mr Rick ... More

NEW PRODUCTS & SERVICES

The Indigo is Rs 4.35 lakh
THE new mid-size car from Tata Engineering, the Indigo, will cost Rs 4.35 lakh (ex-showroom, Delhi) in its cheapest version, the base petrol model. Altogether, prices for the car's three petrol and two turbo-diesel variants would range from Rs ... More

Ashok Leyland launches new range of heavy vehicles
ASHOK Leyland, the flagship commercial vehicle manufacturer of the Hinduja group, has announced the launch of its new range of heavy commercial vehicles (HCVs) powered by its `H' (Heno) series engine. The launch of this new upgraded range with ... More

Brand Quest

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