The Hindu Business Line : Saturday, December 14, 2002

ITC Foods to launch Aashirwaad atta in South
ITC Foods has forayed into the branded staple food segment with the launch of a new brand of atta, Aashirwaad. Over the next week, Aashirwaad will be launched in all the major metros in the South covering roughly six thousand retail ... More

Toyota to launch Corolla in three models in mid-Jan
TOYOTA Kirloskar Motor Ltd (TKML) is all set to launch what is probably its best-loved car globally, the Corolla, in the domestic market in the first flush of the New Year, in mid-January. Top sources told Business Line the company ... More

SHOPPING

Spencers phase III to open tomorrow
Mangal Tirth is also considering setting up an art gallery around the atrium. The second floor will have a food court. More

ONLINE MARKETING

Softex ties up with UK co to e-market healthcare products
DIRECT marketing using the Internet is possibly the best way to describe a new venture being launched by Anglo Digital, a UK-based venture capital company, in partnership with the city-based Softex group. Called the `E-Marketing Intelligence ... More

TRENDS

Not much of China in these bazaars
Trading circles say the items are mostly export-rejects. They are purchased in bulk and then sold with the `Made in China' tag from these outlets. More

NEW PRODUCTS & SERVICES

Radico uncorks Old Admiral for southern brandy market
IN a bid to gulp down a share of the southern brandy market, Radico Khaitan Ltd has launched a new brand, Old Admiral VSOP, initially in Kerala. This is the second brand introduction from Radico Khaitan (RKL), after hitting the market with ... More

Rado launches Sintra `Gold'
The company has reportedly launched the newest range of Sintra watches in India, which has also been simultaneously launched worldwide. The collection has been priced at Rs 1,24,100 and will be available at all Rado outlets across the ... More

Amrut in wine venture with German co
AMRUT Distilleries Ltd has forayed into the premium wine business in alliance with F W Langguth Erben of Germany. One of the leading brands from the Langguth stable, Richard's Riesling, has been test launched in Karnataka as part of this ... More

Desai Brothers forays into ethnic foods market
THE Pune-based Desai Brothers is now looking to ethnic foods to expand their Rs 375-crore business through the `Mother's Recipe' brand. At a press conference to launch the Mother's Recipe range of pickles in Chennai, Mr Mayur Awasthi, General ... More

Platinum collection from Inter Gold
WITH the launch of its diamond-studded platinum jewellery collection, the Rs 400-crore jewellery brand, Inter Gold Gems Ltd, is all set to position itself as a diamond jewellery brand. The company, which had earlier launched its solitaire ... More

Brand Quest

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