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Fifth call centre from GE soon

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Mr Pramod Bhasin, President and CEO, GE Capital, with Mr Sanjay Bhudia (left), Vice-Chairman, and Mr Dipankar Chatterji, Chairman, CII (Eastern Region) at the IT East 2002 in Kolkata on Thursday.

KOLKATA, Dec. 12

GE Capital's plan for a fifth call centre in India is expected to be firmed up within the next 3-6 months.

The proposed call centre will also be engaged in BPO (business process outsourcing) operations and will entail an investment of Rs 35-70 crore. It will engage between 500 and 2,000 people, according to Mr Pramod Bhasin, President and CEO of GE Capital.

Speaking to newspersons after delivering his address at IT East 2002, a National Conference on ITES (IT enabled services) organised here by the Confederation of Indian Industry (CII), Mr Bhasin said that Kolkata, Kochi and Chandigarh were among the cities being considered as locations for the proposed call centre.

GE Capital already operates call centres in Gurgaon, Jaipur, Hyderabad and Chandigarh. GE in India engages over 10,000 people. Earlier, in his address, Mr Bhasin said India had the potential to become a leader in the global ITES arena. Knowledge of English, a vast pool of qualified manpower, cost-competitiveness and the workforce's flexibility to work round-the-clock — when at least half the world is asleep — were among the competitive advantages enjoyed by India.

At present, of the global ITES business of over $300 billion, India's share was a paltry $1.5 billion. ``There is huge scope for India in the global ITES business. We must target a global market share of 10-20 per cent over the next few years,'' he said, adding that a surge in outsourcing activity could be expected next year with demand from the US looking very promising. However, for sustained presence and growth in the global arena, it would be imperative for Indian companies to put in place adequate disaster management capabilities. ``Our customers talk with each other. One uncomplimentary remark about service standards can adversely impact the fortunes of any company. Hence, disaster management and back-up support are very important,'' he said.

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Fifth call centre from GE soon


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