The Hindu Business Line : Wednesday, December 11, 2002

Will Star shine brighter with rate cut?
IT is an unprecedented move that is likely to change the way cable and satellite television industry functions. Star Network's decision to drop its cable subscription rate from Rs 40 to Rs 30 per subscriber per month comes at a time when rival ... More

Samsung planning to make fridges in India
AFTER establishing itself in the Indian market, the Korean consumer electronics and durables major, Samsung India Electronics Ltd, has taken another step towards producing its products here, by announcing its plans to set up a refrigerator ... More

Royal group ties up with Chinese furniture co
THE Dubai-based Royal group of companies, promoted by Mr J. Sugathan, a non-resident Indian, has entered into a joint venture with Chinese furniture manufacturer Zhejiang Feilong Furniture Co. The joint venture, to be called Taizhou Feilong ... More

Luxor bid to make Parker Rs 100-cr brand
LUXOR Writing Instruments Ltd, which holds 100 per cent rights for manufacturing Parker Pens in India, is planning to increase the production and sale of the Parker brand to 10 million units in 2003. Speaking to Business Line, Mr D.K. ... More

ADVERTISING

Minto-O `cool' campaign to give brand salience
EVERYONE is familiar with a situation of miscommunication, but one that ends happily, or with a laugh? That's the story in the new ad campaign by FCB-Ulka for Mint-O, the mint tablets, marketed by ITC Foods. ITC Foods acquired Mint-O from ... More

TNS takes ad testing device online
TAYLOR Nelson Sofres (TNS) has launched BUYTest Online, an online version of its advertising pre-testing solution. This tool addresses traditional advertising pre-testing issues such as cost and turnaround times, while building on the same ... More

PROMOTIONS & OFFERS

Rs 11.5-cr sponsorship for National Games
The Chairman of the Sports Authority of Andhra Pradesh, Mr P.N.V. Prasad, said that the State Government had spent about Rs 150 crore on the construction of stadiums and other infrastructure for the games. More

CHANNELS AND FRANCHISES

Wigan and Leigh to stop franchise operation
WIGAN and Leigh India, offering vocational education courses, has decided to give up the franchise route of operation due to the deterioration in the quality of education offered by its franchisees. Speaking to Business Line, Mr Vinay ... More

MARKET SHARES

CIL sees loss of market share from low-tariff regime
THE state-owned Coal India Ltd (CIL) fears that it may lose its monopoly position as producer and supplier of power grade non-coking coal if the customs duty on non-coking coal is brought down in accordance with WTO guidelines. Indicating this ... More

NEW PRODUCTS & SERVICES

Balrampur Chini into liquor
IN a forward integration exercise, sugar major Balrampur Chini Mills Ltd has diversified into the Indian-Made Foreign Liquor (IMFL) sector. This is the first time that a sugar company of such size (it is the largest sugar company in the country) ... More

Palm to spread its devices in India
ARMED with a 100 per cent growth in the first quarter of the company (June-August) in its sales, the handheld mobile computer device major, Palm has introduced a new sub-brand with an enticing price of less than Rs 7,000 to nurse the robust ... More

Brand Quest

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Dec. 1-Dec. 7
Two-wheeler cos biggest spenders on press ads — Computer education ads slip to 15th from third spot

`LG leads colour TV market in India'

Traditional format stores rule retail formats: Study ... While `feel good' factor dominates product

`Brands that evolve, deliver long-term value are winners'