Financial Daily from THE HINDU group of publications
Sunday, Dec 08, 2002
Financial Daily from THE HINDU group of publications Sunday, Dec 08, 2002 |
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Corporate
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Announcements Bilt mulls new product in digital printing segment K.R. Srivats
YAMUNANAGAR, Haryana, Dec 7 BALLARPUR Industries Ltd (BILT) is examining the possibility of launching a new product for the digital printing segment, the company's Vice-Chairman and Managing Director, Mr Gautam Thapar, has said. "We are evaluating the launch of a new product in the digital printing segment. This segment requires special quality paper as it is a very niche segment," Mr Thapar said here. He pointed out that BILT has been consistently expanding its product portfolio to meet the emerging customer needs. "Our product offering has to expand in certain segments if we are to maintain market share. For example, in the case of bond paper, we started with normal executive bond paper and then brought in royal executive bond. A new variant was also later introduced in the same segment," Mr Thapar said. Mr Thapar said the company would continue with its "pull" strategy and enhance its adspend in line with such a strategy. BILT spent about Rs 10 crore last year for advertisements in the print and electronic media and corporate endorsements. On the decision to close the company's Unit Chowdwar, Mr Thapar said that a unit with a capacity of 18,000 tonnes per annum was not well placed to meet the challenges of current competitive environment. "A minimum economic size of one lakh tonnes per annum is required for the viability of a Unit. With the closure of Unit Chowdwar and the ongoing expansion in Sewa Unit, all our units will have a capacity of at least one lakh tonnes per annum", he said. A voluntary retirement scheme has been offered to all the 1,500 employees of the unit. Mr Thapar blamed the State Government for not being helpful in sorting out the raw material availability problem faced by the Unit Chowdwar.
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