Financial Daily from THE HINDU group of publications
Sunday, Dec 08, 2002
Financial Daily from THE HINDU group of publications Sunday, Dec 08, 2002 |
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Corporate
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Announcements Swagelok to promote its products in Indian market J. Nanda Gopal
HYDERABAD, Dec. 7 SWAGELOK India, a subsidiary of the American parent company manufacturing and marketing the world's high technology fluid system components for more than five decades, is keen on promoting its products in the Indian industry to enhance the production levels, competitive edge and quality parameters in the domestic and global context. Launched in 1999, the Indian unit has been steadily making its presence felt in the pharmaceutical, power, chemical, petrochemical, oil and gas and semi-conductors industries where it has set standards in innovation, product quality, life cycle cost and service, according to Mr A.C. Gupta, Country Manager and Mr Suresh Sud, Managing Director of Bangalore Fluid System Components Pvt Ltd. Mr Sud said that according to estimates, as much as 100 million gallons of hydraulic oil was lost every year in the country due to leakage in the oil circulating and hydraulic systems. In Andhra Pradesh, they found nearly 30 per cent leakage in industries they surveyed. In addition, the equipment damage due to leakage, lost production, environmental degradation, product contamination and unsafe workplaces accounted for a colossal loss. Though the company has no manufacturing or assembling facilities in India, it has opened sales and service centres in Mumbai, Delhi, Bangalore, Vadodara and Kolkata. Mr Gupta said the company had registered 300 per cent growth in the last three years and was hopeful of sustaining it at 100 per cent in two years. They told Business Line here that Swagelok, which had presence in more than 40 countries, had about 8,500 standard products and others including tube fittings, valves, quick connects, hoses and welding systems, to suit the needs of different industries. These products were meant to check losses arising from leakages, use of poor quality materials and frequent shutdown of units for maintenance, thereby enhancing productivity, safety and reliability of the industry and its products. Mr Sud said the company had been manufacturing `fit and forget' products with a lifetime warranty and because of their superior quality, their price was higher. In the long term, the initial high investment would more than compensate the overall recurring losses industries might face in the apparently smooth operations. He said the company had a highly skilled team to go about its job of marketing the products. The team would first visit an industrial unit, meticulously examine its systems along with the senior technical persons of the unit to identify unnoticed leakages, suggest remedial measures, prepare estimates for plugging the leakages, install the replacements and also train the unit's personnel in the process.
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