![]() Financial Daily from THE HINDU group of publications Saturday, December 07, 2002 |
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MARKETING STRATEGY Mother Dairy to table butter, make it hot for Amul AFTER `regular' liquid milk, ice-cream, dahi (yoghurt) and flavoured milk, Mother Dairy Foods Processing Ltd (MDFPL) is now all set to enter the table butter segment. The Rs 950-crore wholly-owned subsidiary of the National Dairy ... More
Swarovski shifts focus to mid-segment consumers
`Meal Maker' acquisition helps Marico enter soya food segment AWARDS & HONOURS Sony, Max bag Asian awards SONY and Max, a division of Sony Entertainment Television (SET), bagged five awards at the PROMAX & BDA Asia Awards in Singapore recently. These were awards for best overall packaging for Sony (gold), best programme packaging for Sony's ... More EVENTS The way to going global A DISTINCT identity, the ability to follow trends while retaining the brand's image, research, understanding of the consumers' lifestyles and solid after-sales service is what has helped Hidesign, the Pondicherry-based leather products brand, ... More RETAILING BRANDS
`Brands that evolve, deliver long-term value are winners'A WINNING brand should be constantly evolving and be able to deliver value for a long time. This was the essence of the presentations made by Mr Shunu Sen, CEO, Quadra Advisory Services and Mr Bhaskar Bhat, Managing Director, Titan Industries at ... More NEW PRODUCTS & SERVICES
Jindal Photo targets amateur enthusiastsTHE large, untapped numbers of amateur photo enthusiasts are the new focus of photo products major Jindal Photo Films Ltd (JPFL). It is pegging its hopes on this segment to raise its market share to 50 per cent in the Rs 900-crore photo films ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Depth Gender Justice Simple Economics Small Investor Looking back Nov. 24-Nov. 30 Coir Institute rolls out readymade lawns Diwali fails to spark BPL colour TV sales Brand slips out of top five Challenges of taking life insurance to small towns LifeStyle mulls food retailing venture Earmarks Rs 60-cr investment |
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