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Luxor plans to diversify into packaged water

Ajita Shashidhar
Ratna Bhushan

"Luxor intends to tie up with an international player for its water business."

NEW DELHI, Dec. 3

AFTER hotels and food, it's now packaged water. Taking its diversification drive further, the Rs 125-crore writing instruments major, Luxor Writing Instruments Ltd (LWIL) is now exploring opportunities in the packaged water segment.

Mr D.K. Jain, Chairman & President, LWIL, said that the company was planning to foray into the ionised water segment under the Luxor brand. LWIL intends to tie-up with an international player for its water business, and it is currently researching various models of venturing into the packaged water business, Mr Jain said.

"We are a consumer products company and, therefore, want to foray into other consumer products also," remarked Mr Jain.

The packaged water business will be floated under Hazel Foods Pvt Ltd, LWIL's wholly-owned foods company. Hazel Foods Pvt Ltd was set up last year with the objective of foraying into packaged foods such as dry fruits and spices to begin with, to be followed by convenience foods subsequently.

"Dry fruits and spices, under the Hazel brand name, are already available in the Northern region, and we plan to expand the brand to other parts of the country in the next one year," Mr Jain said.

Subsequently, the company could consider exporting the Hazel brand, Mr Jain said.

The company, which has recently acquired a 50 per cent stake in the ITDC-owned Qutab Hotel in the Capital, along with the Hyatt Group, is also open to the idea of acquiring more hotels.

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