The Hindu Business Line : Wednesday, December 04, 2002

It's method over madness
IT companies that want to survive the storm have no option. They have to use method to beat the madness, as Hercule Poirot advocates. More

Luxor plans to diversify into packaged water
"Luxor intends to tie up with an international player for its water business." More

CHANNELS AND FRANCHISES

Mount Shivalik to market Blue Nun wine in India
GERMANY'S F.W. Langguth Erben GmbH has inked a marketing deal with the estimated Rs 100-crore Mount Shivalik Group to distribute the former's global wine brand `Blue Nun' in India. Priced at an estimated Rs 775 to Rs 1,000, the product is ... More

Fedders Lloyd hopes to create a flutter in domestic AC market
FEDDERS Lloyd Corporation, a leading player in the commercial air-conditioner and refrigeration segment, is looking to emerge as a key player in the residential air conditioner market. The company is undergoing a restructuring process. As part ... More

MARKET SHARES

`LG leads colour TV market in India'
According to ORG, the colour TV market has recorded a growth of 22 per cent in October, with industry volumes at 6.74 lakh units. But as per CETMA, the industry volume is close to 9 lakh units. More

MARKETING RESEARCH

Seeing red on servers
THE overall server market in the Asia-Pacific region (APAC) has seen a 5.7 per cent decline during the second quarter of 2002 compared to the corresponding period last year, with China leading the pack with a 13 per cent decline in server ... More

BRANDS

Madura Garments to tap fashion accessories
MADURA Garments, from the A.V. Birla group, intends to tap the market for fashion and style accessories. This segment of the domestic market is estimated to be worth Rs 1,200 crore per annum. Currently, branded accessories account for just 20 ... More

NEW PRODUCTS & SERVICES

Viva, Maltova make a comeback
VIVA and Maltova, the two beverage brands that Horlicks maker GlaxoSmithKline Consumer Healthcare Ltd (GSK) acquired in early 2000 have been relaunched with a new communication strategy in place. "We've re-launched both the brands and we ... More

Nightingale aims to give stationery a makeover
FROM fuddy-duddy to hip 'n happening. That's the image that Nightingale, a stationery brand owned by the Sivakasi-based Srinivas Fine Arts (SFA), aims to give the paper products sector. Part of its plans to do so include its stepping up its ... More

Nature Essence plans direct selling
TREATMENT and aromatherapy cosmetics company, Nature Essence Pvt Ltd, has announced a foray in the premium, herbal cosmetics market under the brand Persona by Nature's. The Persona range comprises six differentiated categories of personal care ... More

Idea Cellular launches new Zero Plan
IDEA Cellular Ltd, has announced the launch of a new innovative plan— Zero Plan — for its post-paid subscribers that enables users to stay connected at zero monthly rental and with free incoming calls from three numbers of their choice ... More

Brand Quest

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