Financial Daily from THE HINDU group of publications
Thursday, November 28, 2002
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Financial Daily from THE HINDU group of publications Thursday, November 28, 2002 |
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MARKETING STRATEGY Watch that premium market LVMH, the Swiss premium watch group, bets on the Tag Heuer and Christian Dior brand to get on to more wrists. More
IDBI Bank partners Saathiya to serve its customers better
Delta Airlines ties up with Taj Hotels for SkyMiles programme AWARDS & HONOURS Global award for Indian PR firms BANGALORE: THE Public Relations Consultants Association of India (PRCAI) has announced that two of its members, Bangalore-based The PRactice and Delhi-based Text 100 India, have won honours at this year's prestigious PRWeek ... More EVENTS BrandStorming a seminar CHENNAI: Brand-Comm, a brand consulting and communications firm, is organising `BrandStorm', a seminar on brand management. The event, which will discuss challenges of brand management, will be held on December 14 at Taj Residency in ... More ADVERTISING 
Amaron's TV ads `clutter-busters'AUTOMOBILE batteries are a category in which advertising generally tends to take a macho, no-frills approach and focus on the toughness of the product. So when Amara Raja Batteries created a new series of advertisements for its Amaron Hi-life ... More PROMOTIONS & OFFERS Colgate-Palmolive signs up cricketers for new promotion The company has launched a promotion called `Collect your cricketer' whereby on the purchase of a `best ever' Colgate Dental Cream pack, a consumer gets a miniature figurine of India's top cricketers. The company has signed up with Saurav ... More RETAILING Marico plans skin clinics MUMBAI: Marico Industries Ltd plans to set up a chain of skin clinics called Kaya Skin Clinic. The first clinic will open in Mumbai by the end of the year. The company also has plans to expand the chain across the ... More BRANDS Pfizer India sells Protinex to Danish co PFIZER India Ltd has sold its protein supplement brand, Protinex to EAC Trading Private Ltd, Indian subsidiary of Denmark-based EAC Nutrition, for a consideration of about Rs 35 crore. The sales of Protinex follows the parent company, Pfizer ... More
Oxemberg's bid to check `fake' garments PEOPLE `Agencies need to spend more on acquiring knowledge' "The best practices from all over the world will come to India soon. Also, I believe more expenditure will need to be incurred by the agencies on knowledge acquisition." More NEW PRODUCTS & SERVICES 
Spirited market growth sees Italian wine brand forayUNLIKE international brands of spirits and beverages, which have enjoyed some success, wine has been slow in making a dent in the Indian market, partly due to the low acceptance of the drink. But, not any more. To capitalise on the growing ... More
Now, interactive watches for kids
BPL's new colour TV range Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Depth Gender Justice Simple Economics Small Investor Looking back Nov. 17-Nov. 23 `Think coffee' pilot project launched TV channels among biggest ad spenders in print media Mudra takes plunge into DM with One-to-One |
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