Financial Daily from THE HINDU group of publications
Thursday, November 28, 2002
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STRATEGY


Watch that premium market
LVMH, the Swiss premium watch group, bets on the Tag Heuer and Christian Dior brand to get on to more wrists. More

IDBI Bank partners Saathiya to serve its customers better
IN a bid to serve its customers better, IDBI Bank has decided to co-brand itself with the about-to-be-released film - Saathiya. The bank has decided to send out Saathiya cassettes, with its name mentioned on the cassette covers, ... More

Delta Airlines ties up with Taj Hotels for SkyMiles programme
THE US airlines, Delta, on Wednesday announced that Taj Hotels Resorts and Palaces have become a partner in the airlines frequent flier programme, SkyMiles. In a statement the airlines said that from December 1, SkyMiles members can earn 500 ... More

AWARDS & HONOURS


Global award for Indian PR firms
BANGALORE: THE Public Relations Consultants Association of India (PRCAI) has announced that two of its members, Bangalore-based The PRactice and Delhi-based Text 100 India, have won honours at this year's prestigious PRWeek ... More

EVENTS


BrandStorming a seminar
CHENNAI: Brand-Comm, a brand consulting and communications firm, is organising `BrandStorm', a seminar on brand management. The event, which will discuss challenges of brand management, will be held on December 14 at Taj Residency in ... More

ADVERTISING


Amaron's TV ads `clutter-busters'
AUTOMOBILE batteries are a category in which advertising generally tends to take a macho, no-frills approach and focus on the toughness of the product. So when Amara Raja Batteries created a new series of advertisements for its Amaron Hi-life ... More

PROMOTIONS & OFFERS


Colgate-Palmolive signs up cricketers for new promotion
The company has launched a promotion called `Collect your cricketer' whereby on the purchase of a `best ever' Colgate Dental Cream pack, a consumer gets a miniature figurine of India's top cricketers. The company has signed up with Saurav ... More

RETAILING


Marico plans skin clinics
MUMBAI: Marico Industries Ltd plans to set up a chain of skin clinics called Kaya Skin Clinic. The first clinic will open in Mumbai by the end of the year. The company also has plans to expand the chain across the ... More

BRANDS


Pfizer India sells Protinex to Danish co
PFIZER India Ltd has sold its protein supplement brand, Protinex to EAC Trading Private Ltd, Indian subsidiary of Denmark-based EAC Nutrition, for a consideration of about Rs 35 crore. The sales of Protinex follows the parent company, Pfizer ... More

Oxemberg's bid to check `fake' garments
OXEMBERG, a men's wear brand from Siyaram Silk Mills, has taken a tough stance against counterfeits in Karnataka. The company said it was being cheated of its identity by some unscrupulous elements in Hassan district, according to a press ... More

PEOPLE


`Agencies need to spend more on acquiring knowledge'
"The best practices from all over the world will come to India soon. Also, I believe more expenditure will need to be incurred by the agencies on knowledge acquisition." More

NEW PRODUCTS & SERVICES


Spirited market growth sees Italian wine brand foray
UNLIKE international brands of spirits and beverages, which have enjoyed some success, wine has been slow in making a dent in the Indian market, partly due to the low acceptance of the drink. But, not any more. To capitalise on the growing ... More

Milton Global all set to expand product portfolio
LEADING producer of thermoware items, Milton Global Ltd, has set a turnover target of Rs 225 crore for the current financial year. It marks a growth of Rs 25 crore from the previous year, 2001-02. This was announced by Mr M.B. Vaghani, Managing ... More

Now, interactive watches for kids
"The fantastic response these watches have received from kids all over the globe have encouraged us to introduce them in India." More

BPL's new colour TV range
BANGALORE: BPL has added new models to its Studio Line range of colour TVs. Positioned on `Life-Like Sound', the BPL Studio Line 21 offers 1200 watts PMPO sound and a 8-speaker system. The BPL Studio Line 21 (FAV) is priced at ... More


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