The Hindu Business Line : Wednesday, November 27, 2002

Hosiery maker Rupa eyes premium innerwear market
THE Rs 187-crore hosiery unit and the makers of Rupa brand of vests and briefs, Rupa & Co, has now set its sights on the premium segment, which has traditionally been dominated by brands such as Rivolta and VIP, from the Mumbai-based Maxwell ... More

RURAL MARKETING

Challenges of taking life insurance to small towns
Among the key challenges in reaching potential insurance clients in small towns in India, the foremost is building knowledgeable and competent distribution channels. Given the established role played by the individual agency force in selling insuranc e products, and its particular relevance in small towns, it is essential to fortify this channel with a set of new inputs. More

PROMOTIONS & OFFERS

Reebok programme to promote walking
IT'S time to learn how to walk. Reebok India and the Sports Development Authority of Tamil Nadu have entered into a Memorandum of Understanding (MoU) to promote a power walk programme. The programme will start off in Chennai and will be taken to ... More

MARKET SHARES

Private FM radios hit AIR pocket
SEVEN months after private FM radio went on air in Mumbai, it is yet to significantly challenge the dominance of the Government-owned All India Radio (AIR) in the segment. The city has the highest number of private FM players in India - ... More

BRANDS

Southern markets power Brand Boost
HERITAGE, celebrity endorsers, including one who's grown with the brand, a new formula, a different look - Boost's recipe for growth also incorporates an extension of the brand promise in that it now promises to help consumers perform at their ... More

Sachin takes guard
They were there because of Boost but it was cricket that dominated, no, took over the occasion. Sachin Tendulkar and Virender Sehwag came to lend their might to the brand but ended up having to take a barrage of questions ranging from Sachin's ... More

NEW PRODUCTS & SERVICES

Himalaya looks to double turnover in 2 yrs
The herbal healthcare company is expected to end the financial year 2002-03 with a sales figure of Rs 325 crore as compared with Rs 250 crore last fiscal. Speaking to newspersons in Mumbai, Mr Ravi Prasad, President and Chief Executive ... More

Brand Quest

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