The Hindu Business Line : Friday, November 22, 2002

Britannia sees Treat doubling sales by '04
BAKERY major Britannia Industries Ltd (BIL) expects to double the sales volume of its cream variants by March 2004, Mr Nikhil Sen, Chief Operating officer, said. Britannia Treat, the umbrella brand of all cream offerings, barring Tiger Mast, ... More

Coke to pump in $15 m to bolster operations in AP
COCA-COLA India (CCI) on Thursday announced fresh investments of $15 million to beef up its operations in Andhra Pradesh during 2003. The company has already invested $100 million so far in the State, which is one of its biggest and fastest ... More

Shriram group to open showroom for reconditioned trucks
Shriram Recon will buy commercial vehicles of all ages, recondition for re-sale only vehicles up to six years of age and scrap commercial vehicles over 10 years old. More

PROMOTIONS & OFFERS

Hyping sales thru star-struck fans
INDIAN film music, which registered good sales in the Gulf in the latter part of the 1990s, seems to have hit a plateau, and big companies in the Gulf are stepping up publicity campaigns involving Bollywood film stars to woo star-struck fans in a ... More

Coke announces support for National Games
AFTER the Union Minister of Petroleum and Natural Gas, Mr Ram Naik, announced a Rs 2.5-crore support for the National Games to be held in Hyderabad during December 13-22, it's now the turn of Coca-Cola India. The cola giant has announced that ... More

Test of strength
WWE wrestler Andrew `Test' Martin poses with children at a Lifespring store in the capital on Thursday. The wrestling champ is in the country as part of the WWE tour of India, with more than 100 wrestlers. Pharma company, Dr Morepen, organised a ... More

DIRECT MARKETING

Amway to expand personal care range
AMWAY India, the wholly-owned subsidiary of the $5.1-billion direct selling Amway Corporation, on Thursday commissioned a manufacturing facility for Nutrilite Protein Powder near Hyderabad and announced plans to launch a new range of personal ... More

NEW PRODUCTS & SERVICES

Christian Dior watches now in India
AFTER launching the leading international sports watch brand Tag Heuer in the Indian market earlier this year, LVMH Watches and Jewellery, has now launched the fashionable Christian Dior brand of watches in the Capital on Thursday. Mr Ravi ... More

P&G launches variant of Head & Shoulders
PROCTER & Gamble Home Products has launched its Head & Shoulders `Naturally Clean' in the four southern States and in West Bengal. Mr Rahul Malhotra, Country Marketing Manager, Procter & Gamble (P&G), said that in India a lot of people oil ... More

Banaras Int'l unveils Proton videophones
THE New Delhi-based Banaras International Ltd has begun marketing the Proton range of videophones in the country. The videophones, which are imported from the US, come with an in-built camera and a modem that transmits and receives audio and ... More

The Blue Planet on Discovery
CHENNAI: Discovery Channel is launching the widely acclaimed natural history series `The Blue Planet' in India. The series, which explores the unknown frontiers of the ocean, premieres on January 23, at 8 pm. This series has several ... More

Caterpillar's new range of shoes
NEW DELHI: Caterpillar, the footwear division of US-based Wolverine Worldwide Inc, has announced the launch of its Steel Toe range of rugged shoes in India. The Caterpillar Steel Toe shoes are targeted at persons between the 18 - 35 ... More

Brand Quest

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