![]() Financial Daily from THE HINDU group of publications Thursday, November 21, 2002 |
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MARKETING STRATEGY TRP system not foolproof: Jaya TV "THE TRP (Television rating points) system is not foolproof," alleges Mr K. Balaswaminathan, General Manager (Marketing), Jaya TV, referring to the discrepancies that surface in television viewership data. "Though I respect the credibility of the ... More
BBC sees no threat from other news channels ADVERTISING
Local flavour proves perfect pitch for SpiceWHILE cellular service providers in the country are using film stars, catchy tunes and cute faces to connect with the customer, one player in Karnataka has opted to go local - and reaped big rewards at home and abroad. For Spice Telecom, ... More MARKET SHARES Foster's sales slump in AP SALES of Foster's, the premium Australian beer, have slumped in the competitive Andhra Pradesh market, the biggest guzzler in the country, during the first seven months of the current financial year. This international brand reported a 32 per ... More RETAILING
Special Rado collection on displayRADO Watch Company Ltd, the Swiss watch manufacturer and part of the 4.6 billion Swiss Francs Swatch Group, has opened a new Rado outlet at Swiss Time House. To celebrate this special occasion, Rado brought to the city its `40 years of DiaStar' ... More NEW PRODUCTS & SERVICES Versace enters Indian market "While we are not expecting huge volumes from this label, retailing this brand will give our store an exclusive rub-off.'' More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Depth Gender Justice Simple Economics Small Investor Looking back Nov. 10-Nov. 16 Modicare to unveil array of ayurvedic cosmetics Colour TV makers gung-ho over festival sales Durables see flat growth; home appliances drop Gemini TV consolidates position in AP Agencies find new ways to beat cuts in adspend Britannica puts India in focus |
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