The Hindu Business Line : Wednesday, November 20, 2002

LG to tap mass market for microwave ovens
WITH the intention of breaking the myth that microwave ovens are a premium product, the consumer durable major LG Electronics India Pvt Ltd has chalked out clear strategies to tap the mass market. Coupled with its new communication strategy ... More

Kathmandu at rock-bottom prices with IA
INDIAN Airlines (IA) and major hotels in Kathmandu on Tuesday announced holiday packages for Indian visitors. The packages, which are on offer till March 31, 2003, offer travellers from different cities, including Delhi, Coimbatore, Jaipur, ... More

Smithsonian to fund pvt label consultancy
THE New York-based $ 2 billion venture capital fund, The Smithsonian Group, has made an entry into the Indian market by funding a private label consultancy practice, Harish Bijoor Consults. Mr Bijoor, who till recently was the COO of Zip ... More

ADVERTISING

TV channels among biggest ad spenders in print media
"Newer, emerging product categories are substituting the categories that previously dominated newspaper advertising." More

Arun Nanda on Y&R's global governing body
MR Arun Nanda, Co-Chairman, Dentsu Young & Rubicam/Wunderman - Asia-Pacific and Chairman-cum-Managing Director of Rediffusion DY&R brand communications, has been appointed to the Global Leadership Council of Young & Rubicam Advertising, one of ... More

`Chennai Dreams' by Coke
AFTER A.R.Rahman's Bombay Dreams, it is now Chennai which is dreaming. As a part of its regional language communication strategy, Coca-Cola India is launching a new advertising campaign for Tamil Nadu called Chennai Dreams. Conceptualised by ... More

Labour paints
These workers in Hyderabad are busy painting a hoarding for a life insurance company. But can they, while putting their own lives at risk, buy a policy for ... More

On top of the world
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PROMOTIONS & OFFERS

Zaheer, Yuvraj to assist Himalaya's dadima
THE contemporary dadima who popularised Ayurvedic Concepts' products with the yuppie segment is now going to be assisted by cricketers Yuvraj Singh and Zaheer Khan to promote the Himalaya Drug Company's latest product-offering - ... More

`Executive' bonanza from IA
IN its bid to promote travel in executive class, Indian Airlines (IA) has come up with a slew of schemes to attract the busy domestic traveller. During the festive season from November 1 to January 31 if you spend Rs 1 lakh on domestic travel, ... More

PEOPLE

Sargunar to steer UB spirits biz in South
LIQUOR industry veteran, Mr Philip Sargunar, is joining the UB group spirits division as Chief Operating Officer (COO). He will steer the entire southern operations of the spirits division, which comprises McDowell & Co and Herbertsons ... More

Brand Quest

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Looking back
Nov. 10-Nov. 16
Modicare to unveil array of ayurvedic cosmetics

Colour TV makers gung-ho over festival sales — Durables see flat growth; home appliances drop

Gemini TV consolidates position in AP

Agencies find new ways to beat cuts in adspend

Britannica puts India in focus