The Hindu Business Line : Tuesday, November 19, 2002

Max New York launches new ad campaign
INSURANCE major Max New York Life has unveiled a new ad campaign, which according to a company release, represents a paradigm shift in selling life insurance products. The multi-media campaign, themed around `making wishes come true', is the ... More

PROMOTIONS & OFFERS

Mayur Suitings ropes in Sehwag
FIRST it was soft drink major Coca-Cola, then sports footwear and apparel company Adidas India, and now suitings brand Mayur. India's current batting sensation, cricketer Virender Sehwag, has been roped in by Rajasthan Spinning & Weaving Mills ... More

Kapil gives a Boost to World Cup promo
FANS of energy drink Boost in the southern States and Maharashtra can now dream of a South African trip for the World Cup cricket contest and a host of prizes. Former cricket captain, Kapil Dev, today launched the southern promotion campaign ... More

Chef Kapoor to dish out IA fare
SANJEEV Kapoor, the chef of Khana Khazana fame, is to be the brand ambassador of Indian Airlines' catering. He will also plan the menus for the airline's in-flight service, according to an airline circular. The circular states that the ... More

CHANNELS AND FRANCHISES

Pelly to expand retail network
PELLY Office Systems is expanding its dealer network across the Southern States. The company, a joint venture between Pelly Malaysia and R.R. Greenhans, an infrastructure company, offers imported office chairs, modular partitions and executive ... More

MARKET SHARES

Bajaj upbeat about hair oil market
THE Rs 100-crore Bajaj Consumer Care Ltd, claims to be growing at 25 per cent in spite of the hair oil segment growing by a mere 2.5 per cent this year. Speaking to Business Line, Mr Hemant Mishra, Vice-President, Sales & Marketing, ... More

Marginal dip in Air India's market share
THERE has been a marginal decline in Air India's market share from 22.5 per cent during 1991 to 20.4 per cent during 2001, the Minister for Civil Aviation, Mr Syed Shahnawaz Hussain, told the Lok Sabha today. "The decline in market share has ... More

Sansui claims record sales

BRANDS

Branded coffee from APFDC
ANDHRA PRADESH will soon have its own brand of coffee in the Indian markets. The Andhra Pradesh Forest Development Corporation Ltd (APFDC) is getting ready to launch its superior grade filter coffee powder blended with 30 per cent chicory under ... More

TRENDS

Cosavil users left in the cold
CONSUMERS looking for their regular Cosavil to deal with that nagging common cold are increasingly having to look for alternatives as chemists around the country don't seem to have had the drug for over the last three months. Retail chemists ... More

Cola war over `hoarding' of bottles in AP
THE cola wars in Andhra turf have taken a new, murkier turn. Pepsi and Coca-Cola are embroiled in charges and counter charges of hoarding of bottles. The trigger for the fresh round of controversy is the reports of seizure of lakhs of bottles ... More

NEW PRODUCTS & SERVICES

MTR plans slew of new products — Unveils national ad campaign, new-look logo
IT's a long way from Mavalli to Mumbai, but that is where the MTR brand is headed, with a slew of new products, a national advertising campaign and a determination to communicate the heritage of the brand. While beefing up distribution, the ... More

A `genetic detective story' from National Geographic
WHO on earth do you think you are?" That is a question that the National Geographic channel would attempt to answer through `Journey of Man', a global television event premiering on December 15, at prime-time. And taking audiences through this ... More

UAE firm launches ceramic tiles
KOCHI: The UAE-based Emirates Ceramic Factory (ECF) has introduced its wide range of wall and floor ceramic tiles under the brand name Fujairah Ceramics in the Kerala market. The products will be available through leading dealer counters ... More

Fuel additives from IBP
KOCHI: The IBP-IFTEX brand of fuel additives for motor vehicles was launched in Kerala at IBP Petrol Pump at Edappally near Kochi on Monday. These performance-enhancing fuel additives are available for petrol cars, two and three wheelers ... More

Crocodile's new range launched

Brand Quest

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Britannica puts India in focus