Financial Daily from THE HINDU group of publications
Sunday, November 17, 2002
Financial Daily from THE HINDU group of publications Sunday, November 17, 2002 |
|
|
|
|
|
MARKETING PROMOTIONS & OFFERS 
`Think coffee' pilot project launchedCOFFEE, tea or me? Nah!. Ask Ms Lakshmi Venkatachalam, Chairperson, Coffee Board what is it that drives her and her answer is a passionate "coffee, coffee and more coffee''. And this is precisely why the lady, who has been at the helm of the ... More BRANDS Will Wagon R's new positioning inspire? Buoyed by the encouraging sales, the officials say, Maruti will shortly launch the new campaign based on the `Inspired Engineering' theme. It takes on from the earlier campaign that focussed on the `Feel at home' theme, which helped establish a stron g emotional bond with the target consumer, they say. More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Top Stories In Depth Gender Justice Simple Economics Small Investor Looking back Nov. 10-Nov. 16 Modicare to unveil array of ayurvedic cosmetics Colour TV makers gung-ho over festival sales — Durables see flat growth; home appliances drop Gemini TV consolidates position in AP Agencies find new ways to beat cuts in adspend Britannica puts India in focus |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | Home | Copyright © 2002, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line |