The Hindu Business Line : Saturday, November 16, 2002

Emirates package for Dubai shopping fete
EYEING tourist traffic to the Dubai Shopping Festival (DSF), Emirates Air in association with SOTC has come up with special holiday packages for Indian visitors planning to visit the annual event. The next festival will be held between January 15 ... More

HLL extends Axe to shaving range
THE `Axe Effect' of its deos have made HLL stretch the brand into a new shaving range for men. Having grabbed a 35 per cent volume share for its Axe deos, HLL has decided to stretch the male grooming brand into a range of shaving products. A ... More

MTR Foods looks to step up export
PACKAGED-FOOD company MTR Foods is looking to develop the segments in its food business in the domestic market, even as it looks to grow its exports to 20 per cent of annual sales, in another four years. Mr J. Suresh, CEO and Executive ... More

CRY tries some corporate-speak
OUTSOURCING, distribution reach, right sizing, channel strategy; all terms common in corporate-speak, but now adopted by the non-profit organisation Child Relief and You (CRY). "We have borrowed from corporate models to enable us to become ... More

ADVERTISING

O&M to create Titan watch ads for European markets — Six multilingual print ads to build image
OGILVY & Mather Advertising (O&M), which has handled the Titan Watches account since its launch in 1987 out of its Bangalore office, has just been entrusted with the overseas advertising for the brand. O&M will handle the creative strategy and ... More

PROMOTIONS & OFFERS

Wooing newly-weds, the Whirlpool way
IT is not just report cards, but wedding cards too that can win you freebies! If McDonalds and Nirula's have been wooing the students by offering discounts on food, for performing well in their exams, then consumer durable majors are no less. ... More

NEW PRODUCTS & SERVICES

Arrow's `off-the-cuff' move to customise shirts
ARROW, the premium American shirt brand, is looking to consolidate its equity amongst customers by experimenting with customised shirts. It has started offering cuff alteration service as part of the move, to begin with in Bangalore. Speaking ... More

Britannica puts India in focus
ENCYCLOPAEDIA Britannica (India) (EBI), which has just launched the 2003 Ultimate Reference Suite (URS), a collection of four CD-ROMs, is stepping up its India focus. Speaking to Business Line here, Mr Aalok Wadhwa, Managing Director, ... More

MCC unveils branded photo albums For Ever
THE MCC Group, which distributes and markets internationally renowned camera and photo film brands such as Canon, Polaroid and Agfa in India, has announced its foray into the branded photo album segment. The company has launched it own branded ... More

Brand Quest

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Sugar mills, farmers lock horns over pricing issue

Britannica puts India in focus

MindTree sees huge healthcare prospects

Minister says SCI sell-off could be delayed further

In Depth
Gender Justice

Simple Economics

Small Investor

Looking back
Nov. 3-Nov. 9
It's a close race in CTV segment

HLL brands may power Unilever's coffee foray