The Hindu Business Line : Friday, November 15, 2002

Tata Tea cuts prices
THE price of `Tata Tea' - the country's largest selling branded tea - has been reduced in the sales region comprising the Mumbai metropolitan and greater Maharashtra areas. Speaking at a press briefing in connection with the new ... More

Tetley ties up with Sony
CHENNAI: Tetley, a brand from the Tata Tea Ltd, is using music to build a connect with its consumers. Through a tie-up with Sony Music, an audio-cassette compilation of popular Hindi film songs will be gifted with every purchase of ... More

EVENTS

Kapil inaugurates Jaypee Greens Stall
Mr Kapil Dev, Wisden's Indian Cricketer of the century, inaugurating Jaypee Greens Stall on the first day of the India International Trade Fair in the Capital.

ADVERTISING

Weekender wears attitude on sleeve
IT smacks of attitude. Irreverence. The Weekender guy (and gal) just got more hip. The garment brand has launched a new campaign which signals the beginning of a personality makeover. In the words of Mr Sanjoy Gupta, Director, Euro RSCG, ... More

JWT bags Fairever, Euro gets Nyle account
AFTER close to two months of speculation, Chennai-based CavinKare Ltd. has awarded the advertising for the Fairever brand to JWT and the Nyle brand - comprising herbal shampoo, moisturising lotion and cold cream - to Euro RSCG. Euro already ... More

Agencies find new ways to beat cuts in adspend
TOUGH times call for innovative measures. The advertising fraternity in Bangalore has suffered, with the rest of the industry, as clients have cut ad spends and demanded more accountability of agencies. Two agencies, Ogilvy & Mather ... More

Film-makers have a field day in Pollachi
HOW many times you must have seen the ad on the idiot box! A rustic Aamir Khan spouting earthy Punjabi to a bunch of thirsty girls who stumble onto his sugarcane field after their car breaks down on the highway. Their joy knows no bounds when ... More

Good life for whom?
On Children's Day, two street children in Mumbai gawk at life-size dummies of cartoon characters put up as a promotional by Life Insurance Corporation of India for its new scheme, Komal Jeevan. ... More

PROMOTIONS & OFFERS

Air Sahara launches Crickcitement- II
AFTER wooing the passengers in the air, Air Sahara (AS), now is to woo the passengers on the ground as well with the launch of Crickcitement 2. The airlines is to hold four mega TV shows on Sahara TV called `India cricket series'. Participants ... More

Jet eases booking norms under low fare scheme
THERE is some good news for the domestic air traveller. Passengers flying with Jet Airways under its `Everyone can fly' scheme can now book their tickets 15 days ahead of their travel. Earlier when the scheme was announced passengers had to make ... More

NEW PRODUCTS & SERVICES

TAFE Gajraj launched
TRACTORS and Farm Equipment Ltd (TAFE), a unit of the Chennai-based Amalgamations group and manufacturer of tractors, has today launched its new TAFE 5900 DI Gajraj tractor in the 60 HP category in Karnataka. The company claimed that the new ... More

Himalaya two-in-one
CHENNAI: Himalaya Drug Co, producer of Liv. 52 and Ayurvedic Concepts, has a new offer for the festive season. On the purchase of 120-ml Himalaya Dandruff Shampoo, consumers will receive a 50 gm face wash worth Rs 26 free. The ... More

Package for diabetics

Brand Quest

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