Financial Daily from THE HINDU group of publications
Wednesday, Nov 13, 2002
Financial Daily from THE HINDU group of publications Wednesday, Nov 13, 2002 |
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Marketing
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New Products & Services Smoothies range of candies Our Bureau
CHENNAI: Parle Products Ltd has launched Smoothies range of candies. It is being offered in two categories: Juicee, clear fruit flavoured assorted candies and a lacto variant Creamee in butterscotch caramel flavour. Targeted at children and teenagers, it is available for 50 paise at retail outlets. The company has devised new commercials and also has on-ground promotions on the cards.
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