Financial Daily from THE HINDU group of publications
Tuesday, Nov 12, 2002
Financial Daily from THE HINDU group of publications Tuesday, Nov 12, 2002 |
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Agri-Biz & Commodities
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Coffee Amul to offer `gutkha coffee' Our Bureau
BANGALORE, Nov. 11 THE Gujarat Cooperative Milk Marketing Federation (GCMMF), has come up with a `gutkha', in which the tobacco component has been replaced by coffee. "The prototype is lying in my office," said Ms Lakshmi Venkatachalam, Chairperson of Coffee Board. Roasted coffee has a chewy quality, and gutkha made from it tastes almost the same as that made from tobacco, she said. The challenge now is to find manufacturers who will accept this. With tobacco being banned in gutkha in several states, a huge market could open up for coffee in the mouth fresheners market as it is called, she said. The Coffee Board is working with GCMMF on this. The board also plans to hold a seminar for gutkha manufacturers sometime around December. With a fourth consecutive year of surplus production and a consumption growing at just half the rate, alternative sources of revenues are the top of the mind concern for the coffee industry. Coffee growers could look at options including medicinal plants, aquaculture and vanilla, said speakers at the KAP coffee seminar.
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