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Purvita Chatterjee

On the occasion of World Computer Literacy Day, NIIT intends to bridge the digital divide in the country by offering subsidised computer training programmes.

MUMBAI, Nov. 7

COMPUTER education company, NIIT is tying up with Bharti's AirTel brand on the occasion of World Computer Literacy Day (WCLD).

This initiative intends to bridge the digital divide in the country by providing subsidised computer training.

Mr Sanjiv Kataria, Senior Vice-President, NIIT, said, "We are looking at brands to spread the message of computer literacy. The purpose is to form marketing relationships to come together to support this cause.''

Targeting 400 AirTel retail outlets, NIIT is planning schemes for AirTel's post and pre-paid customers.

For instance, NIIT would conduct interactive quizzes through the SMS platform to AirTel customers on World Computer Literacy Day (December 2).

It would also be running special offers for new AirTel consumers such as providing additional airtime for those who enrol at NIIT.

The bills of AirTel's post-paid customers would also have messages on behalf of NIIT to spread awareness about the event.

"This is an attempt to build up for the event in order to support the cause of computer literacy in the country,'' says Mr Kataria. Targeting two lakh students this year, NIIT plans to provide subsidised training programmes based on a curriculum which the common man can understand and thus become computer literate. It is pegged at Rs 749 for 12 hours of training with a choice of four Indian languages like Marathi, Bengali, Tamil and Gujarati.

It also intends to undertake free training for 10,000 teachers across various government schools on this occasion.

This year NIIT has also tied up with Web Duniya, which will be providing the software for its subsidised course.

CyberMedia, the computer magazine has also decided to carry free advertising on behalf of NIIT.

Distributing leaflets and posters of World Computer Literacy Day at HPCL petrol pumps across the country is also another attempt by NIIT to target the 2 lakh people across various strata of society.

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