The Hindu Business Line : Friday, November 08, 2002

Shop on the wheel
Due to stiff competition in the toiletries sector, the state-owned Mysore Soaps Ltd has started selling its products at busy intersections in Bangalore through mobile counters. ... More

Frito-Lay to serve desi snacks
SO much for French fries and Tortilla chips. Indians seem to be snacking on ethnic foods with a vengeance. Which is good news for the corporate sector, given that the past few years have seen a perceptible shift towards the branded sector at the ... More

NIIT, AirTel tie up for Computer Literacy Day
On the occasion of World Computer Literacy Day, NIIT intends to bridge the digital divide in the country by offering subsidised computer training programmes. More

Srikkanth hopes to make a Splash
FORMER Indian cricket captain, Krishnamachari Srikkanth, is now unleashing different strokes through his entertainment company, Kris Srikkanth Sports Entertainment (P) Ltd. He will be marketing the 24-hour children's channel, Splash. ... More

ADVERTISING

O&M links payment to client's sales growth
OGILVY & MATHER Chennai, has put in place a new remuneration system for itself whereby the onus of growth of its client, Wellness Communes, rests on the advertising agency. Mr R. Krishna Mohan, Executive Director, Ogilvy & Mather (O&M), said ... More

Deluxe Green Label relaunched
HINDUSTAN LEVER LTD (HLL) has relaunched its leading coffee brand, Deluxe Green Label, with the promise of enhanced aroma delivery. It is being backed by a new television commercial featuring actress Suhasini Mani Ratnam. The relaunched ... More

DIRECT MARKETING

Oriflame sets up shop in Kochi
KOCHI: Oriflame India Pvt Ltd, a direct selling cosmetics company, opened its new office here on Thursday. Mr Peter Hauggaard, Regional Manager, India and Sri Lanka, said that the new office would cater to the company's consultant ... More

BRANDS

HLL brands may power Unilever's coffee foray
THE homegrown Hindustan Lever Ltd (HLL) brands, Bru and Deluxe Green Label, may power its parent Unilever's coffee foray which is expected to take off in some select South East Asian markets in the near future. Unilever is finalising its plans ... More

Brand Quest

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