The Hindu Business Line : Monday, November 04, 2002

Escorts JCB promo in Kochi to boost sales
EVER heard of machines dancing to live music? That is what exactly happened at the Le Meridien Hotel in Kochi, where giant excavators used otherwise in mining and digging, performed a dancing diggers jig. The event was a roadshow organised by ... More

Holiday packages from Le Meridien
KOCHI: Le Meridien is offering exciting holiday packages for its hotels this season. Its hotels, whether it is a luxurious holiday to Kochi, a weekend getaway to Pune or a deluxe stay in the colonial style Mumbai hotel, Meridien has ... More

RCI India, Fabmart tie up
BANGALORE: RCI India, a timeshare vacation exchange, has announced a tie up with Fabmart, an online retail store for Diwali shopping bonanza. Shoppers on Fabmart, who make purchases worth Rs 2,000 and more, till November 10 will be ... More

MARKETING RESEARCH

Viewers find no spice in saas-bahu spats — Channels look at broadbasing content
ARE the saas-bahu (mother-in-law, daughter-in-law) combos losing their grip on Indian households? Looks like. With audience ratings consistently declining in the last one year, it seems to be time to move on. A reality check on the ... More

BOOKS

There's a market out there
Marketing is the most important management task in all successful business organisations. It emerged as an organised management discipline and gained importance a little after the end of World War II when large companies which had been engaged in ... More

NEW PRODUCTS & SERVICES

Electrolux to go for CFC-free fridges — Unveils new designer range
ELECTROLUX Kelvinator Ltd (EKL), the merged entity of Electrolux India, Intron and Electrolux Kelvinator, has decided to convert its entire range of refrigerators to chlorofluoro carbon (CFC) free as part of the ongoing restructuring and ... More

Brand Quest

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