The Hindu Business Line : Saturday, November 02, 2002

Expressions in stationery soon
STATIONERY will be the next area of focus for ITC Expressions, the greeting cards brand of ITC Ltd. Speaking to Business Line here, Mr Chand Das, Chief Executive, Greeting Cards Business, ITC, said the company would be going national ... More

Hutch sends sweeteners with bills
BILLS. They somehow have the knack of being nasty surprises, even if you know what to expect. But what if the bill for your post-paid connection came with a colourful bunch of toffees, and a coupon to be redeemed for a packet of sweets at a ... More

J&J drops Stayfree Sure price by 29%
JOHNSON & Johnson Ltd.(J&J) is moving down the price chain by dropping prices by 29 per cent for its latest brand of Stayfree Sure. Considering the slow growth in the feminine hygiene category, the company has dropped prices for its Stayfree ... More

Siemens on mobile marketing binge
HOPING to cash in on the tremendous growth in the cellular market in the country, global telecom major Siemens Ltd is aggressively pushing its mobile phones intending to give its competitors such as Nokia, Motorola and Samsung a run for their ... More

PROMOTIONS & OFFERS

BPCL, Warner Bros tie up for Scooby-Doo promo
FILL it. Shut it. Watch Scooby-Doo. For Scooby-Doo the live action film based on the popular cartoon series, Warner Bros has a nationwide promotional tie-up with Bharat Petroleum. BPCL Petro Card members can redeem 1,500 petromiles for ... More

DIRECT MARKETING

Get a bang for your buck; Ogilvy shows the way
DIWALI is an occasion when marketers go berserk with offers and shoppers are expected to spend with gay abandon. Big business opportunities present themselves at every corner so how do you ensure that your brand stands out in the welter of ... More

TRENDS

Hidden cost of `hydrogen bombs'

NEW PRODUCTS & SERVICES

Tanishq new gold jewellery collection
KOCHI: Tanishq has launched new collections of 22-karat lightweight gold jewellery in its exclusive showroom at Kochi. This new collection has been launched in view of the overwhelming response to the introduction of Tanishq ... More

Brand Quest

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Now, a branded PC for less than Rs 15,000