The Hindu Business Line : Tuesday, October 29, 2002

IBP, IFTEX Petro in marketing pact
FUEL retailer IBP Co and speciality chemicals maker IFTEX Petrochemicals Ltd have entered into a strategic marketing alliance to market fuel additives and car care products through IBP's retail outlet network. The marketing alliance will cover ... More

Sahara Airlines targets rail-users
SAHARA Airlines Ltd sees major opportunities for growth in expanding the domestic market. Innovative marketing to increase the numbers of flyers by luring them from the pool of rail-users, attracting and retaining corporate customers and ... More

RURAL MARKETING

New `rural area' definition to benefit life insurance cos
THE Insurance Regulatory and Development Authority's (IRDA) latest notification delineating what constitutes rural business for life insurance companies is expected to provide a "substantial boost'' for the latters' operations in rural areas. ... More

ADVERTISING

15 per cent still the norm, says AAAI
The Advertising Agencies Association of India (AAAI), in an official communiqué, has rebutted media reports, which suggest that the conventional 15 per cent commission payable to an advertising agency is being supplanted by lower rates. This ... More

Madison opens new division
MADISON Communications has launched a new division called Madison Merchandising Services (MMS), which aims to become a single point merchandising solution provider in the country. "Clients are realising the need for first-class merchandising ... More

PROMOTIONS & OFFERS

MusicWorld's singing contest
MUSICWORLD has launched a contest in Chennai which offers people an opportunity to audition for film music director, Harris Jayaraj. According to a press release, the contest, open to all those who purchase a Laysa Laysa cassette or ... More

BRANDS

Building brands turning pricey
FOR quite a while, Indian software firms have been talking about `building their brand' in the global market as a means to boost business and profits in times of tech-slump. Surely, they are now finding that earning a name is an expensive ... More

TRENDS

If looks could sell ...
ONE of the rituals of Christmas in New York is the unveiling of the Saks Fifth Avenue windows. Scores of tourists and festival revellers brave the cold and the long lines for a free tour of the windows, which get grander every year. There are ... More

NEW PRODUCTS & SERVICES

Tatas launch Mr Bean in Kerala
TATA Coffee Ltd has launched Mr Bean, a filter coffee with a blend of 53 per cent coffee with 47 per cent chicory in Kochi, today. Addressing the media at the launch, Mr M. Hamid Ashraff, Managing Director, Tata Coffee, said that Mr Bean was ... More

Brand Quest

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