|
|
MARKETING
ADVERTISING
Aggressive marketing
New-generation banks are aggressively marketing their products in Kochi by setting up temporary counters in various parts of the city. HDFC Bank has set up one such counter at the busy Marine Drive ...
More
RETAILING
Derby Clothing plans more outlets
THE Chennai-based Derby Clothing Pvt Ltd is planning three franchisee outlets and 17 shop-in-shops in all towns in Tamil Nadu and Pondicherry in the next 18 months, according to the Managing Director of the company, Mr Vijay Kapoor. The 8-year ...
More
BOOKS
The making of a brand image
Building Brands & Believers
How to Connect with Consumers Using Archetypes
By Kent Wertime
Publishers: John Wiley & Sons (Asia), Singapore
Price: Not mentioned
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
Pick a Winner Stock Market Contest
Top Stories
Bankers bristle at charge over low credit-deposit ratio
Reflecting the shifting trends in IT
Riga Sugar expansion plan put on freeze
`e-com tax policy must be in line with global practices'
Truckers to strike work from November 15
Ganga-Cauvery link: A master plan for growth
In Depth
Gender Justice
Simple Economics
Small Investor
Looking back
Oct. 20-Oct. 26
Toyota Kirloskar hopes to sell 1,000 Camrys in 1 year — Corolla to be launched next year
Dual offer on 50 years of Vicks VapoRub
Brands upbeat, retailers glum in run-up to Diwali
Now, a branded PC for less than Rs 15,000
|
